#179 · The two major ways to do cold outreach in 2025.

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The jump from throwing college parties to building a $3 million/year automation agency seems wild — is that really all coming from the agency?

No — it's not an automation agency making $3 million a year, it's a combination of income sources in general. My number one income source right now is actually my community, Maker School, where I teach people how to do this. You can see exactly how much it's making totally transparently through the Skool Games money category. I also own another community called Make Money with Make. I want to clarify this because I've seen a lot of people misrepresent my numbers — someone from a big company recently interviewed me and said 'wow, you're making $120,000 a month from your automation agency,' and I had to correct them, because that's just not accurate.

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Nick, I'm 18 and live in a country where small and medium‑sized businesses are far behind with AI and automation; they don't know Zapier or Make. Is it smart to build an automation agency here now to make money during the lag period and level up systems thinking before the window closes?

He says yes, it's smart to start an automation agency now to capture the lag, but you should focus on delivering strategic outcomes and consulting rather than just selling tools. You can still make money with tools, but the real value is in helping clients achieve business results. He also notes that if you're not making $10k/month yet, focus on reaching that income first, and that many traditional businesses (web design, clay pottery) still thrive, so it's not all black‑and‑white.

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What's the difference between the Maker School program and the Make Money with Make community?

Maker School is my 0‑to‑1 program: its goal is to help you land your first, second, or maybe third automation customer. Make Money with Make is my higher‑level community; it costs considerably more—about $140 for Maker School versus roughly $370 for Make Money with Make now. The whole point of Make Money with Make is to take something that’s already working and scale it up. In other words, Maker School gets you from 0 to 1 customer, while Make Money with Make takes you from 1 to 100 (or more). I also have a new program in the works called 25k per month Agency, which will show how to take a proven automation service—say, one that’s already making $5,000 a month—and grow it to $25,000‑$30,000 a month.

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Aren't you really just making $500K/month teaching people how to make money, disguising it as running an AI agency?

No, I don't make $500K a month just teaching people how to make money — I actually have a real AI agency, called Left Click, that you can go look at. I also have a SaaS startup called Clarvo that we've done pretty well with. The $500K/month figure includes real revenue from actually running these businesses, not just from teaching.

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youtube ↗Agency Operations

Is it possible to reach $25K a month with an AI automation agency while working less overall, and is the AI agency space only viable for three years?

People often misinterpret what I said about the AI agency space only lasting three years. I never claimed a hard three‑year limit; I was using an analogy to peak oil. What I meant is that over the next three years a unit of work will generate higher returns than after that because you’ll be working in a fresh, unsaturated niche where dedicated software doesn’t yet exist. You’ll get better returns as a custom service provider in that niche. So yes, you can absolutely hit $25 K a month with an automation agency if you execute well and work efficiently.

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