I'm a nurse practitioner transitioning into automation. I have limited knowledge and experience in SEO, copywriting, and marketing, which poses a huge obstacle. I'm stuck looking for a niche in healthcare and have landed on building adowered claims and education workflows for health insurers. What are your thoughts? How concerned about profitability should I be? Do you think regulations and HIPPO will pose a huge threat?
I wouldn't recommend a beginner go into a compliance-heavy industry like healthcare. Even with experience, case studies, or knowledge of how it works, building claims adjudication workflows for health insurers is a sticky business. If you want to build good systems for that market, you'll likely need to target mid-market to enterprise or government-affiliated organizations. The hoops to get your first deal will be much tighter, further away, and harder to reach. My recommendation: focus on a smaller audience to start, get a couple of wins, learn client management, how to service other businesses, and handle common business problems. Then use that experience to attack the mid-market level more adeptly, backed by actual experience rather than just reading or watching videos.