Have you thought about doing testimonial-style videos showing the actual impact your automations had on client businesses?
I've considered it and decided not to — it would be too much to ask of my clients, especially since a lot of them I've worked with for the better part of a year or longer, and my current client roster is much smaller than it used to be. A lot of the systems I've built for those clients have already been repurposed into YouTube videos, and I've even built a couple of them live on camera before (back when I did more live builds). But doing a full expose/case-study breakdown on a specific client doesn't sit right with me, and honestly I think it makes more sense to put that energy into info products given the leverage there versus interviewing one client at a time.
I think the reality TVization of virtually everything we do is really annoying. While I'm a contributor through the build-in public series, it's worth noting that I've landed a fair number of clients and done many impressive things. When you click on one of my videos, you're not just watching someone fumble around the solution space; you're seeing that I have a concrete, straightforward path to a result, which makes the video worth your time—and that's why my videos get a lot of views. I understand where you're coming from and the urge to document everything, but I don't think that's particularly useful, and I wouldn't do it myself. Until seven days ago, I didn't even know about Instantly; I'd never heard of it. Today, using your 'Watch Me Launch a Successful Email Campaign' video, I launched my first ever campaign and got two replies—both rejections. If I'm being bold and honest, you are actually who the world thinks. Iman Godzia, thank you for your content. Thank you, man. I really appreciate that. Congratulations on launching your successful email campaign—it's not easy.
Start by being transparent about what you do and sharing the results you’ve achieved—$8,000 in a day is strong social proof. Create content that showcases the agency tactics and strategies you’ve actually used for clients, just like the early videos of Alex Hormozi, Sam Ovens, and my own first uploads, which were simply recordings of what we were doing and why it worked. As your channel grows, your focus will naturally shift toward top‑of‑funnel metrics like traffic, but remember that trust remains the foundation. For a beginner, I recommend posting daily update videos; even though many big YouTube gurus advise against it, daily posting works well for B2B niches with high CPMs when you’re still small. Once you reach a larger scale (e.g., 170k subscribers), you can reassess the frequency, but the habit of daily updates helped me learn customer problems, answer questions, and build relationships.
No, if you’re just starting with no money or track record, avoid YouTube. Building an audience there takes months and yields no income while you spend time on appearance instead of prospecting. Instead, begin with cold outbound or a platform like Upwork where clients already have budget and clear needs. Those are the simplest, lowest‑cost ways to get your first clients. Once you’ve landed a few jobs and have some cash flow, you can then invest in content creation to scale.
I don’t use a big script anymore. When I create a Loom outreach video, I start by putting myself in the client’s shoes and thinking about how to maximize perceived customization. I pick a recent piece of their content—like a specific Instagram post, a funnel page, or a calendar booking page—and reference it right away to show I’ve done my homework. I open with a quick, genuine introduction, confirming I’m a real person, and then I front‑load the video with the problem I can solve for them, making it clear I’m not asking for anything up front. I keep the tone conversational, avoid a salesy pitch, and focus on delivering value. For example, I might say, “Hey, I’m Peter. I saw your Instagram post about X, and I wanted to show you a quick way to fix Y that could save you Z.” I then demonstrate the solution in under 30 seconds, highlighting the impact. The goal is to be concise, personalized, and value‑first, so the prospect feels a genuine connection and sees an immediate benefit without feeling pressured.