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#274 · stop cold calling, send loom videos instead

youtube ↗AI & Automation

Is offering social media services to small businesses a viable start using Claude Max, and what should I focus on without extra spending or hiring?

Yes, offering social media services to small businesses is a possible start, but I'd recommend leapfrogging directly to selling AI services. Business owners see AI in the media and hear about it from friends, yet they don't know how to implement it beyond copying ChatGPT outputs—this creates a strong, inherent need for AI implementation services. In contrast, social media marketing is now a saturated market where most people already have experience, so there's less novelty and demand. By selling AI services, you tap into a well-established need with clear ROI, making it easier to attract clients without needing extra spending or hiring.

AI servicessocial medialead generationbusiness model

Related answers

youtube ↗AI & Automation

Nick, I'm considering offering or selling AI to businesses. I want to start to some small businesses before aiming for bigger clients. How would you tackle this given they have different needs and situations or problems? Do you build a setup per business or do we build a set of services that could work like a general AI service? Also, for approach, direct messaging or in person.

Don't overthink the exact method—pick a few approaches and test them. Choose three different ways of reaching people, set a minimum daily outreach for each, and stick with it for a month or two (30‑60 days). See what works, then double down.

ai serviceoutreachtesting
youtube ↗Marketing

I have a very negative view on agentic social media marketing and don't believe it works. Can you help break me out of this mindset?

The term "agentic social media marketing" just means using AI agents to help with your social media efforts. Agents can assist in many ways. For example, each week we let an agent scrape all the content I've produced—videos, transcripts, docs, posts across communities—and build a giant knowledge base. Then a person reviews the agent‑generated summary, extracts the high‑value takeaways, and uses them to draft posts. The agent does the heavy lifting of gathering and organizing information, but a human still signs off and creates the final piece. This setup is great for ideation and making the administrative side easier, but I wouldn't replace the human entirely. Your negative view likely comes from seeing people try to fully automate everything and ending up with low‑quality AI output that no one cares about. In my work I use AI behind the scenes to handle non‑client‑facing tasks, then I showcase the real results to the audience, which is why my content still resonates.

agentic social mediaaimindset
youtube ↗Offers

What offers could I sell, and can my existing AI systems be used as leverage? Which type of business owners should I target and where are they? Should I sell a service and use AI to fulfill it instead of selling AI directly?

You’ve already built a DM qualification skill that let you charge 40% more on a client deal, plus LinkedIn content automation that generates one to two inbound leads per day. That gives you solid social proof, but you need to frame it in concrete, dollar‑sign metrics. Instead of talking about the system itself, talk about the results it can deliver – for example, 20 to 40 meetings per month and an estimated pipeline value of $25,000. Position yourself as helping small‑to‑medium business owners who aren’t massive enterprise CEOs – think a 30‑something running a three‑person agency who wants to relax a bit. Provide clear value to that audience. As for offers, you can sell virtually anything: the DM qualification skill, LinkedIn and content automation systems, management services, social‑media brand growth, niche video editing, AI‑enabled video editing, or even content edited with tools like Hyperframes or Remotion. Lead sources are typically scraped from LinkedIn Sales Navigator where prospects voluntarily share a lot of information.

offersleveragetarget marketai