#150 · How to Handle 3 Common Objections When Selling Cold Email
I think the last few days of live lead‑generation should answer that. If you need specifics, let me know and I’ll circle back with a more detailed answer in the next batch.
No, definitely not. Even with NDAs, you can talk in generalities about the work you've done. For example, you can say you work with a business that makes a certain amount of money per month; if it's impressive, that's social proof. People care whether you deliver revenue or savings, not that you built the exact same system before. The simplest way to show that is to share any example of past results. If you were a salesperson applying for an automation project, you don't need to claim you built the specific system; you can say you used to run sales at XYZ Corporation and generated over $2 million in a couple years, showing you know how to generate revenue and achieve desired outcomes. Talking about money works because it's the universal language of business outcomes. Focus on money in your messaging—mention specific revenue figures like generating $45,000 in three days for a client—and you'll be fine.
Even with zero credibility you can still get traction by using a conversational tone in your outreach. Write longer, personalized emails that give context about who you are, what you’re building, and why you’re reaching out. Make it sound like a genuine conversation rather than a sales pitch. This approach works well for beginners because it feels authentic and helps you stand out from the generic offers flooding inboxes. Give it a try – the personal, story‑driven style often lands the first leads when you don’t have a brand reputation yet.
Try selling the service before you build it—validate demand first. It's far higher value to confirm people will pay for what you plan to offer, then build the specifics, rather than creating a service whose value you don't know and hunting for an audience later.
To grow your business, focus on four core systems: reach, acquisition, closing, and expansion. Reach systems get you in front of customers (e.g., cold email, ads). Acquisition systems turn interest into meetings (speed‑to‑lead, follow‑up, conversion‑rate optimization). Closing systems turn meetings into customers (proposal generators, automated follow‑ups on proposals/quotes). Expansion systems increase lifetime value by continuously re‑pitching existing clients on new systems. Spend 99.9% of your time on these four areas rather than on back‑end or bookkeeping systems.