Is selling broad AI implementation tailored to each business valuable, or should I niche down into specific solutions like marketing and use AI within those?
If you’re making $0‑$20 k per month, keep selling broad AI implementations and use AI to create the perception of a highly customized service. Once you want to go beyond that revenue level, you need to productize and template your offering; that part of the market hasn’t changed even as AI models have advanced.
ai implementationnichingbroad aispecific solutions
Don't overthink the exact method—pick a few approaches and test them. Choose three different ways of reaching people, set a minimum daily outreach for each, and stick with it for a month or two (30‑60 days). See what works, then double down.
In general, the best niches for an AI service are high ticket, so these are services that themselves get a lot of money when they close a deal. They also tend to be digital, meaning services that you can scrape online fairly easily. And finally, they tend to be really low compliance need — services that don't require you to check a bunch of HIPAA boxes or do a bunch of SOC 2 compliance in order to enter the space. The reason why: high ticket means if you get them a single client, you pay for yourself for a long time. Digital means it's really easy to scrape, so low friction. And low compliance needs means you're not going to screw anything up — there are a lot of hidden risks that people constantly consider before accepting a project with an outside vendor if they are in a compliance-heavy industry.
You’ve already built a DM qualification skill that let you charge 40% more on a client deal, plus LinkedIn content automation that generates one to two inbound leads per day. That gives you solid social proof, but you need to frame it in concrete, dollar‑sign metrics. Instead of talking about the system itself, talk about the results it can deliver – for example, 20 to 40 meetings per month and an estimated pipeline value of $25,000. Position yourself as helping small‑to‑medium business owners who aren’t massive enterprise CEOs – think a 30‑something running a three‑person agency who wants to relax a bit. Provide clear value to that audience. As for offers, you can sell virtually anything: the DM qualification skill, LinkedIn and content automation systems, management services, social‑media brand growth, niche video editing, AI‑enabled video editing, or even content edited with tools like Hyperframes or Remotion. Lead sources are typically scraped from LinkedIn Sales Navigator where prospects voluntarily share a lot of information.
The biggest lesson I learned is that the actual product or service you sell doesn’t matter much—AI automation is just a fulfillment mechanism. What really counts are the core business systems you build around it: lead handling, sales scripts, onboarding, admin, hiring, marketing, taxes, etc. Those pieces stay the same across industries; only the specific service you deliver changes. Once you have a solid business foundation, you can swap in any offering and still succeed. I’ve seen the same principles work when I sold videography, local SEO services, courses, and even events—so it’s less an ‘AI journey’ and more a general business journey.