Is selling broad AI implementation tailored to each business valuable, or should I niche down into specific solutions like marketing and use AI within those?
If you’re making $0‑$20 k per month, keep selling broad AI implementations and use AI to create the perception of a highly customized service. Once you want to go beyond that revenue level, you need to productize and template your offering; that part of the market hasn’t changed even as AI models have advanced.
ai implementationnichingbroad aispecific solutions
Don't overthink the exact method—pick a few approaches and test them. Choose three different ways of reaching people, set a minimum daily outreach for each, and stick with it for a month or two (30‑60 days). See what works, then double down.
You’ve already built a DM qualification skill that let you charge 40% more on a client deal, plus LinkedIn content automation that generates one to two inbound leads per day. That gives you solid social proof, but you need to frame it in concrete, dollar‑sign metrics. Instead of talking about the system itself, talk about the results it can deliver – for example, 20 to 40 meetings per month and an estimated pipeline value of $25,000. Position yourself as helping small‑to‑medium business owners who aren’t massive enterprise CEOs – think a 30‑something running a three‑person agency who wants to relax a bit. Provide clear value to that audience. As for offers, you can sell virtually anything: the DM qualification skill, LinkedIn and content automation systems, management services, social‑media brand growth, niche video editing, AI‑enabled video editing, or even content edited with tools like Hyperframes or Remotion. Lead sources are typically scraped from LinkedIn Sales Navigator where prospects voluntarily share a lot of information.
When you try to sell everything at once, prospects can’t grasp the value. The offer needs to be highly specific. For example, instead of saying you can build a whole AI suite, say you can build a system that will help a client close four new customers a month, effectively 4× their business. Focus on one lane, become an expert at delivering that concrete result, and scale that offer. Once you have a proven, repeatable service you can later expand to a larger menu.
Sell outcomes, not employees; validate problems via outreach; avoid audits as front-end offers without inbound audience; treat outreach as a numbers game and cross the scammy perception hurdle.