#75 · The Definitive 2025 Cold Email Stack (+$2.7M Earned)

youtube ↗Client Acquisition

I feel lost and want to work for you — you don't have to pay much, I'll do anything. I'm good at building voice agents and video editing and would love to gain experience for my portfolio.

Think about it from my perspective — I'm already making a lot of money and don't need more talent, so the only way this becomes worth my while is if you do all the work for me upfront. Identify a specific problem I'm suffering from that's costing me money, solve it, and package the solution so all I have to do is click one button — don't make me come up with the problem, the solution, or a management structure for you. Don't pitch like 'I'd like a job, I'm feeling lost' — instead, put yourself in the shoes of the person you're reaching out to, understand what they're actually struggling with, do all the work, then present it: 'I think I can make you this much money — all you need to do is respond with X, Y, Z. Say yes and I'll get started immediately, you can pay me after it's done.' That's how you pitch working for someone for free. I'm good right now and probably will be until $300-400K/month, but when I am hiring again, the people who've engaged with my content will be the first I look to — you can copy this approach for other people too.

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Related answers

youtube ↗Pricing

Sid from India works with a YouTuber on marketing, earning $1.5–2.5k after expenses. He asks how to increase his income further using AI, given his background as a video editor now managing a team.

If you’re earning $2,500 per year, you’re essentially being robbed in broad daylight; but if you’re making $2,000 per month ($24k per year), you’re on the lower end yet not necessarily being exploited. To think about your situation, imagine you’re paid $25,000 per year while generating $500,000 in value for the YouTuber—that’s about 5% of the value you create. Most people receive only 1–2% of the value they generate, while strong salespeople earn 15–20% through commissions. My advice for contractor‑partner roles like yours is to aim for 10–15% of the value you deliver, which translates to roughly a 10× return on investment for the client. If the client is smart, they’ll happily pay you $1 to make $10 for them. The mistake many people make is realizing they’re underpaid and then demanding more money outright—a losing approach that comes across as a loss‑based demand and triggers ego or risk‑aversion in business owners. Instead, frame the conversation around growth: remind the client of the results you’ve already delivered (e.g., over $3 million generated together), share your vision for scaling to $10 million, $20 million, or $30 million, and propose a concrete roadmap (start with X, then Y, then Z). Emphasize that you want to take on more responsibility because you believe you can execute better than others, and assure them you won’t take any of their time. Then, at the close, add that you want skin in the game—more upside when things go well, and a corresponding adjustment when they don’t. Present this structure directly to the client. Because you’re leading with growth and a clear path to multiply their business, the likelihood of them agreeing to partner on a new initiative is vastly higher than if you simply complained about pay. In short, if you’re only making a few thousand dollars a year, you are being underpaid; but if you’re earning tens of thousands per month, you’re in a reasonable position. My overall approach to every job or partnership discussion is to focus on mutual growth, not to threaten to walk away unless paid more—that’s blackmail and damages trust. Successful business owners refuse to negotiate with that kind of pressure. When you approach from a desire to grow the pie together, you’ll achieve far better outcomes.

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youtube ↗Pricing

Tristan says: Hey Nick, love your content. Been setting up my agency for the last couple of months. Actually just about to install my first automation for a popular wedding band over here in Scotland. They're on a free trial for 6 weeks and if they like it, we're going to go to a monthly plan. It's a system that receives all their inquiries, generates a quote, and makes a draft email for them. I suggested it purely from watching Instagram stories where they're saying, 'We're sorry for the slow responses.' Nice. So, you did some sort of outbound Instagram approach. Fantastic work. That's killer. I'm going to save them at least 15 hours a week. My question is, when it comes to pricing, how do I justify my price? Where should I even start?

So you said you're offering a free trial for 6 weeks, then moving to a monthly plan if they like it. I'll be honest—that's not a good way to pitch automations; you've done it, so you'll have to live with it. But think about it from their perspective: this is fear‑based because you get them used to the system for six weeks and then threaten to take it away unless they pay. I don't like operating that way. I prefer people to fall in love with the value so much they want to pay me hand over fist. Here's how I'd do it: offer the system build for free, and only if they absolutely love it would I ever ask them to pay. Then I'd make them love it so much that the natural question becomes, 'Hey Nick, how can I pay you?'—and I'd have them start that conversation with me, not wait until the end of a six‑week period. In terms of pricing, it's hard to give a exact number, but consider: how much money were they making before? How much are they making with the system? What's the opportunity cost of the leads they're missing? How much more money do you think they'd make with the system versus without it? How much time would you be saving them? Add all that up into a value number, then charge maybe a third or a quarter of that. For example, saving 15 hours a week is one part of the value—but it's not just about time savings. There's actually a lot more that goes into a system's value. If you notice, I listed time as one of the last value components. Fifteen hours a week at $50/hour is only $750 a week. But because we gained three more leads this week and the average lead value is $1,000, that's $3,000—four times the time‑savings value. That kind of 4× differential between front‑end and back‑end value is typical. Thank you, Builder Tutorials and Techul—much appreciated. Okay, I think I'll leave it there; hopefully this makes sense.

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youtube ↗Lead Generation

How can I get clients for my agency in a developing country without using any paid tools?

Yeah, tackle the situation. To be abundantly clear, you can do anything without money, but it's just a lot more difficult. It's like taking a 5‑lb dumbbell curl and turning it into a 100‑lb curl — possible, but it takes a lot of time, effort, and training. If you have even $20 to put toward this, your life gets tremendously easier. My recommendation is not to start a business with literally zero; if you don't have money, get a job or something similar and run that side‑by‑side with your entrepreneurial effort. Necessity is the mother of invention, and people have found creative ways to bootstrap, but I prefer to just get a job. I've been there — I'd bring tea bags from home to Starbucks for hot water, and my business partner would bring cheap cream cheese and expired bagels to make low‑cost meals. It's not a good spot. It's much better to get a job for a couple of months, save a little money, and then try entrepreneurship afterward. To answer the spirit of your question, I would do cold DMs on social media platforms — LinkedIn, X.com, Instagram, and so on. Unlike email, where you need to pay for mailboxes, lead enrichment, and tools (around $97‑$40 a month), social media platforms are free; you only pay with your attention, and the algorithms give you equal access regardless of wealth or fame. You need good copywriting principles and attention‑grabbing techniques. For example, you could say, 'Hey Pete, I can save you $10,000 a month in the next 60 seconds. I'll give you everything for free at the end of this, whether or not you want to work together.' That kind of hook gets attention. Aim for 20‑40 DMs a day across these platforms. If you do that consistently for a month, you'll reach about 1,200 people. With good copy, good offers, and decent Loom videos, you'll absolutely drive results.

cold dmsocial medialead generationfree outreach
youtube ↗Client Acquisition

I'm 19, just started an automation agency with two co-founders; we have our setup, portfolio, website, and LinkedIn done, but no clients or revenue. What should we focus on to turn this into a real business?

Well, you guys don’t have any revenue or clients, so you’re really just working on a project. Your first priority should be solving the no‑clients, no‑revenue problem. Don’t waste time building out a product or website—just get something sold. I’d have you and your friends create profiles on Upwork, Freelancer.com, and Fiverr. Each day, pool your school money or whatever you can and submit ten Upwork applications. In those applications, tell prospects exactly what you can do (X, Y, Z) and how you’d approach their project, showing rather than just telling your experience. This avoids the inevitable ‘show me your portfolio’ question because you demonstrate your process. If you do this for three days you’ll have sent about ninety applications, and the odds of landing at least one $200 project are high. Once you have that $200 project, you now have a real business—you’ve made money online and can stop pretending. You’ll learn more from that small project than from hours of my talking. After you land a client, get them on a call and confirm the money is changing hands or there’s a monetary agreement, like escrow on a platform. If I built you a solution that automated all of this outreach and follow‑up, it would definitely save you time and money—that’s the vibe I’m advising. So give it a try.

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