What are you pitching in the profitable AI agency cold email campaign?
Sure thing. I'm pitching a profitable AI agency cold email campaign that I can walk through in about 40 minutes. I have videos of me selling inside Maker School if you want to see them. I've tried posting those sales videos on this channel before, but I got veiled legal threats from people on sales calls telling me to take them down. It's weird, but funny story: I had dinner with a buddy who posts full sales calls live, and we talked about outreach. I do mostly outbound, so the clients I talk to don't know about my YouTube channel. If they did know about it, I'd be clear: if you want to move forward, I can give you a discount on XYZ service, assuming you're okay with me posting the call, and I'd censor all sensitive info. That would actually give you extra clout, authority, and visibility. Would you be game? Yeah, I think we could do that. So stay tuned for more of that.
With no money and no audience, I’d go straight into cold outbound because I’m good at it—I’ve done door‑to‑door and learned what gets people to talk or kick you out. I’d start with Loom videos or manually written cold emails (not scalable but effective) to pitch people directly. Then I’d bootstrap: 10× the number of mailboxes, sell a simple AI service, and have clients cover costs to keep things simple and low‑cost. That’s the core approach. (After answering, I note I wasn’t going to record today but we’re doing it now, then I share my brand stats: YouTube 93,779, Instagram 127,175, daily updates channel 4,716.)
My personal brand now drives the vast majority of new conversations, opportunities, and clients for my agency; I couldn't run the agency at its current level without it. Initially, I did everything outbound—door-to-door—then moved to less intense but scalable outreach like cold calling, cold emailing, and cold DMs. Three to four months into my YouTube channel, I was making $40k–$50k a month from cold outbound with my agency. I started the YouTube channel to scale my agency, and shortly after, I landed a $20k deal without a single sales call, realizing I could use my subscriber base as a main lever for client acquisition. Many people try to skip the outreach step, thinking they can just start a YouTube channel and get clients from it. However, building a successful YouTube funnel is very difficult and risky; it often takes years of consistent content with no return. Moreover, if you lack outreach, sales, and marketing skills, you can't reliably turn strangers into paying customers. If your YouTube channel disappears or platform changes, you're left without a fallback. Therefore, I recommend not skipping the outreach step: first build a business using traditional outreach, marketing, and sales skills. Content is important, but the internet is full of people who only talk without doing. In my own agency, I no longer manage most projects myself; I have a consultant/account manager (Cody) and a backend/team manager (Geo) handling projects, while I act in an advisory capacity, especially for large enterprise deals like Mr. Beast that require many meetings. In short, you should spend your time and energy building skills that turn total strangers into paying customers. Once you've validated that ability—maybe earning $10k–$30k a month with your agency—you can then invest in more scalable outreach methods like your brand, Twitter, or YouTube channel.
Running a faceless agency challenge video presents significant practical and legal issues. In past attempts to publicly share real outreach, sales calls, and Loom videos, clients requested content removal over privacy concerns under threat of legal action.
Furthermore, platforms like Upwork require official identity verification with a face, and prospects who research service providers after a sales call inevitably find the creator's main YouTube channel, which skews the validity of the experiment.
From a business perspective, the ROI of spending hundreds of hours conducting cold outreach for a single challenge video is low compared to creating structured, deep course content that provides long-term value to students.
First, 200 emails is very little in the grand scheme of things — getting zero booked calls off that just means your positive reply rate is under 0.5%, which about half of people land at, or you could have a decent reply rate but are still in random-noise territory because the sample is too small. You need to send 2,000, honestly more like 10,000, before drawing conclusions — that's the hard pill to swallow. On the 60 super-personalized videos only getting 1 call: if you send high-quality personalized videos across 3-4 platforms (Facebook, Instagram, LinkedIn, Twitter, email), people realistically have about a 50% chance of seeing it, and a really high-quality personalized video might add another 20% chance of a reply — so you might reasonably expect a 10-20% reply rate. Getting only one call out of 60 like that is odd — it suggests either the service isn't actually valuable/solving a real problem, or you're not presenting it well, or something else is off that's hard to diagnose without seeing it directly. If you want real feedback, link a video and the exact outreach copy you're using so it can actually be looked at.