How do I convert cold leads into a call when I’m using asset‑based cold emails and I’m not sure how to make the ask?

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How do I convert cold leads into a call when I’m using asset‑based cold emails and I’m not sure how to make the ask?

After you’ve delivered value and the prospect responds positively, you can transition to the ask by saying something like, “Awesome, I’m down. Would you have time for a 10‑minute call where I can deliver even more value or show you something specific?” You can also frame it as answering a few quick questions for them. The key is to stay hyper‑respectful of their time—most of the people you’re reaching out to are influencers or creators—so keep the ask short and focused. You can even ask them to record a short video answering your questions. Throughout the process, keep increasing the commitment level: never back down, always add a little more commitment each step, and the prospect will be more likely to say yes to the call.

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Related answers

youtube ↗Cold Email

What is the best strategy for sending cold emails, when did you start your first campaign, how many days did you send them, and after how long did you get your first client?

I started cold emailing around 2018‑2019 with my business partner Gurinder; those early attempts didn’t work well. I kept sending emails for about three to four years before I made any money, and it was probably closer to two years before I saw real revenue. The breakthrough came in roughly 2021 with what I called 'one second copy': I ran many cold email campaigns and offered free sample articles that were produced cheaply using AI, which hardly anyone else was doing at the time. That got me attention from big companies like Kixie. The best cold‑email strategy is to front‑load value—give the recipient more work or benefit than you’re asking for. Instead of asking for free labor, identify a problem they’re suffering from, solve it, and attach the results to your email. For example, I once rewrote 40 YouTube titles for a follower, provided a one‑click doc, and they saw immediate CTR improvements. That’s how successful, ‘rich‑people’ cold emails work: you save them time or make them money, not the other way around.

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youtube ↗Sales

If I’m forced to cold call instead of cold emailing, should I just repeat what I ask for via email and adapt it for calls? What’s your approach?

I’d basically reiterate the same ask you’d use in an email, just phrased for a phone conversation. My experience with cold calling (and even door‑to‑door) shows that you need to be efficient: I was making 50‑80 calls a day, getting five to eight meetings, with about a 60 % show‑up rate when I confirmed the appointments that morning. The conversion was roughly one meeting per 20 calls, not the ten‑to‑one rate you sometimes hear. Each call takes time—dialing, waiting for an answer or voicemail—so the effective number of real conversations is lower. The key is to keep the pitch concise, handle objections quickly, and understand that the success rate will be lower than with email, but the fundamentals of the ask stay the same.

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youtube ↗Cold Email

When a prospect asks about costs before proceeding in a cold outreach campaign, how should I respond?

My reply depends on the exact product I’m selling, but a reliable template is to give a broad price range that starts low and ends high, then explain that I need a bit more detail or scoping to give a precise number and invite them onto a call. At the same time I satisfy their surface‑level request for technical info with a high‑level overview—for example, I describe how I built an AI that autonomously scrapes job postings from LinkedIn, Indeed, and similar sites, then looks them up and creates a profile used to personalize the email, noting that this is the very system that got them to respond to my message. I like to show rather than just tell, and I often point out that being on the call already proves the system works in some fashion; I can frame it as queuing up opportunities and letting them take shots at the net, which makes the value easy to grasp.

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youtube ↗Cold Email

Can you do a step‑by‑step for somebody looking to do their first cold email campaign at a small scale? How would you structure a campaign on Instantly?

I already recorded a video that does all this called "Watch Me Start and Sell an AI Service in 10 Hours" where I go through the process of finding a need, picking niches, finding needs via Reddit, converting them into offers, putting offers into Instantly, scraping and uploading lead lists, reaching out, and I usually get about 10 interested people who want to book calls within an hour and a half of work.

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