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#211 · How to Use GPT-3 to Write Better Content Than GPT-5

youtube ↗Client Acquisition

I'm 19, just started an automation agency with two co-founders; we have our setup, portfolio, website, and LinkedIn done, but no clients or revenue. What should we focus on to turn this into a real business?

Well, you guys don’t have any revenue or clients, so you’re really just working on a project. Your first priority should be solving the no‑clients, no‑revenue problem. Don’t waste time building out a product or website—just get something sold. I’d have you and your friends create profiles on Upwork, Freelancer.com, and Fiverr. Each day, pool your school money or whatever you can and submit ten Upwork applications. In those applications, tell prospects exactly what you can do (X, Y, Z) and how you’d approach their project, showing rather than just telling your experience. This avoids the inevitable ‘show me your portfolio’ question because you demonstrate your process. If you do this for three days you’ll have sent about ninety applications, and the odds of landing at least one $200 project are high. Once you have that $200 project, you now have a real business—you’ve made money online and can stop pretending. You’ll learn more from that small project than from hours of my talking. After you land a client, get them on a call and confirm the money is changing hands or there’s a monetary agreement, like escrow on a platform. If I built you a solution that automated all of this outreach and follow‑up, it would definitely save you time and money—that’s the vibe I’m advising. So give it a try.

upworkfreelancerfiverrclient acquisition

Related answers

youtube ↗Marketing

You give away automation tutorials for free on YouTube, yet you also sell the same automations to businesses. Aren't you worried that businesses will just use your free tutorials to build their own solutions instead of hiring you? How does this seemingly contradictory approach work for your business? I'm curious about your strategy.

Well, logically I get what you're saying, but you're assuming it's a zero‑sum game—that if I give away my secrets they benefit and I gain nothing. Actually, it's not a zero‑sum game at all. Putting this content out there has significantly increased market demand for these services, creating a positive feedback loop where the demand growth outpaces whatever I've given away in knowledge. We live in a knowledge economy, and knowledge is the main thing. By giving what feels like very little knowledge—because I've already done all the work—I can provide overwhelming, ridiculous amounts of value, and you see that as a ton of value. That makes you far more likely to join my paid community, my programs, hire my agency, or work with me in a consulting context. In reality, I lose very little: people already know how to put together a proposal generator; I'm not exactly reinventing the wheel, and when I first started sharing, a lot of copycats appeared, but I'm fine with that. I firmly believe knowledge should not be gatekept. What I do gatekeep and charge for is the accountability—the one‑on‑one time with me. That's why this approach has worked well for me. Sam Ovens, the literal king of consulting, featured me in a video saying I make about $269,000 a month with my school (an information product). And giving this free YouTube content, despite not selling anything directly, has worked exceptionally well.

free contentbusiness modelknowledge economyone-on-one
youtube ↗Lead Generation

Nick, cold emails versus Upwork. Which one helps move the needle faster to get your first win? Say you got 1K. extremely good skills, unlimited time, 18, a little social proof, and you're starting from scratch. Which of the two would be your go-to method to make a little bit more capital and get the ball rolling?

With $1,000 to bootstrap, go with Upwork. You can submit roughly 200‑300 applications (maybe more thanks to the connects refund policy). In the Maker School community, the average number of proposals needed to land a client is about 40‑60, so you could realistically secure around six clients. If the average revenue per client is around $200, that puts you at $1,200, and you can rinse and repeat. In practice, the average revenue per client is often higher—many close $1,500‑$3,000 deals—so within the first 50 proposals you could reach roughly $6,800 (or about $1,600 after the correction). Consistently scaling up from there will grow your business.

upworkcold emailbootstrap
youtube ↗Client Acquisition

I’m a freelancer building automation solutions for French‑speaking SMEs, earning ~$700/month, aiming for €3k/month. How should I acquire clients? Should I focus on cold outreach, content creation, or paid ads? My sales call conversion is only ~5%; should I outsource sales or improve my own sales skills?

Outsourcing sales is a mistake; the sales skill is the only lever that will matter over the next five years, and agents can quickly learn the technical side, so you’d give away leverage and end up with roughly 30 % of the profit instead of 70 %. Sales is far more valuable than the technology itself—consider Netflix versus an AI‑generated clone: the clone lacks Netflix’s customer list, marketing, vendor relationships, and licensing, which are all distribution assets. Therefore, your focus should be on acquiring clients through cold outreach, not content creation or paid ads. Paid ads exchange money for time, which you don’t have; content creation also trades time for a delayed, uncertain payoff that could leave you without income for months. Instead, become excellent at cold outreach. Think of it as skipping the beginner zone in a game and fighting a level‑99 dragon: defeating one grants you twenty levels and lets you crush the beginners. Alternatively, cold outreach lets you sell your skills directly (one step) versus the longer path of building a skill, then a brand, then products, then sales. You’ll earn less in the long run but far more in the short term, which fits your one‑year goal to reach €3 k/month.

cold outreachsales skillfreelancerfrench sme
youtube ↗Client Acquisition

I've struggled to get clients on LinkedIn due to inconsistency and not knowing what to sell or how to outreach. Should I try Upwork instead, or am I just coping? What would be the monthly cost to acquire a client within three months on Upwork?

Well, Ziad, you won't know what you're doing until you've done it; it's unreasonable to expect a beginner to have perfect outreach skills on LinkedIn. Your initial results will likely be the worst you'll ever get, and judging future performance by those early results is a losing game. Early LinkedIn outreach will have low view and reply rates, but after a year of practice those metrics will improve significantly—don't judge by chapter one, judge by chapter 100. Yes, you should try Upwork and other freelance platforms; there's nothing wrong with that, and you can use multiple platforms simultaneously. In Maker School we spend 70‑80% of our computer time on sales, marketing, and outreach because that's what gets clients; without clients you just have a hobby. Regarding cost to acquire a client within three months on Upwork: many students land a client after 10‑20 applications, with a median around 40‑50 applications. If your average cost per application is $5‑$6, that's about $200‑$300 spent. For a $500 client, that's a 40‑60% marketing cost on the first deal—high, but typical; early deals are usually the worst financially. As you upsell and gain experience, your marketing cost as a percentage of gross drops, often to 10‑15% of total gross. Don't stay on Upwork forever; use it as a crutch to reach more scalable platforms like cold email.

upworklinkedinclient acquisition costfreelance platforms