What automation systems would be valuable for medical clinics (e.g., podiatry, dermatology, neurology) to leverage in‑person interactions for proposals?
It’s a shame you asked because I almost explicitly avoid working with doctors due to regulatory reasons like HIPPA, which is a massive pain. I’ve worked with dental and some medical clinics, but not long‑term; I prefer B2B digital agencies where there’s less regulation. You might have an advantage in this niche. For clinics, the approach is the same as any clinic‑based flow: front‑desk staff, secretaries, phone, and call‑center staff often fail to treat leads like gold. In the U.S., it’s a fee‑based service; a dermatology patient’s lifetime value can be around $100,000. To treat leads like gold, you must answer every call, call back immediately if missed, send follow‑up texts, and use plausible deniability (e.g., 'Sorry we missed you, I’ll call back soon') and perhaps give a small free item. Useful systems include an automated instant text‑back for missed calls, an SMS‑based reactivation system, and follow‑up scheduling where the doctor checks in on appointments (e.g., Dr. Tamari at 8 a.m. Monday). Tracking is crucial—many clinics lack it; using a tracking phone number lets you see whether calls come from ads, other sources, or referrals. The value lies more in process optimization than automation. I hope this example helps.