Was it necessary to sacrifice your health as much as you have over the last few years to reach your current level?
I don’t think sacrificing my health was necessary; I took an all‑or‑nothing approach, and part of the sacrifice was outside my control—I was playing pickleball, got sick with a viral infection, and strained my right shoulder, which together gave me brachioraditis and kept me from doing the health activities I wanted. Instead I went “balls deep into work.” I procrastinate like the average person and mentioned the 20/80 rule (likely meaning 80/20). I understand where you’re coming from. My view on health versus success is that once people reach a certain level of wealth or income, they start investing in health because it’s all they have left to invest in, and many wish they’d done it earlier. Investing in health means different things for different people: for some it’s mental health, walks on the beach, or the right partners; for me it was literal physical health. I see a trend where, after hitting a certain number, people wonder what’s next—and that number varies per person. For me that number was reasonably low; I’ve observed others at ten times that level arriving at the same realization. Chris then asked about the book I referenced—it’s The Name of the Wind by Patrick Rothfus, and I don’t expect a sequel. Casper praised the breakdown and congratulated me on winning the games, calling it cool and informative and thinking they’d already done it. Before moving on to delegating and outsourcing, I recommended Buy Back Your Time by Dan Martell, which I’d just been tipped about and have in my Apple Books library. Benjamin said it’s incredibly interesting and highlighted the key insight that you don’t need to listen to Hormosi for two hours daily twice while working out because you’re already proficient at what he teaches; I’m doing that by listening to Hormosi at the gym, aiming to watch every long‑form video he’s published (he has too many shorts to count) to see his journey, since I feel mine is similar in a slightly different industry, noting Hormosi was bright‑eyed and young when he started seven or eight years ago and suggesting to check his early videos. I pointed out how funny it is to watch Hormosi walk through a sketchy, trashy gym with no lights, bad paint job, and hear him say, “Look at this thing—who would want to work out here?” while noting he turned that gym into $35,000 in five days, which I think is cool. I also said seeing his shift from management‑consulting style to bro‑gym marketing back to digital because of COVID is interesting and would illuminate my own path. Finally, Beyblade Knight remarked that I don’t have to follow that route.
He reads both fiction and non‑fiction. For fiction, he points to the character Kaledan Storm Bless from the first book of Brandon Sanderson’s Stormlight Archive series, whose relentless choice to do the right thing despite adversity taught him what leadership looks like. For non‑fiction, he cites Atomic Habits by James Clear, which showed him that simply starting and maintaining a habit long enough leads to winning, regardless of how good the habit is initially. He applied this by doing daily lead‑generating activities each morning for about 420 days, which eventually put him on stage alongside major business leaders. He notes that habit‑building generalizes: just as bodybuilders like Arnold Schwarzenegger succeeded through extraordinary habits developed in the gym, cultivating the skill of building habits makes you effective at almost anything. After the book discussion, he shares a health update: he suffered an uncommon nerve‑damage condition (brachitis) that left him unable to lift his hand high, lost weight, and became unhealthy, but recent shoulder presses, gym work, supplementation, and better sleep are already improving his strength and he expects his shoulders to widen significantly in the next 3‑6 months as he applies the same business‑style consistency to his health. Finally, he gives channel statistics: his main channel has ~170,900 subscribers (roughly two full football stadiums), Instagram is nearing 300 k followers, the daily updates channel has about 10,900 subscribers and has crossed $1 000 in ad revenue, and overall growth is strong.
You know, the reason I've always been hesitant to do a day-in-the-life vlog is because my days are pretty boring. For the most part, I'm just sitting in front of my laptop doing the same revenue-generating activities I tell you to do. These activities might look a bit different now that my brand has taken off and been very successful—I now have more distribution and leverage, so I spend more time on the brand than on my agency. But generally, I wake up, sit in this chair, and type for about ten hours. It's boring, right? There's no real day-in-the-life for people who are 'on the up and up,' at least in my case, since my business model is entirely digital. If I were a door-to-door sales guy or traveling the world for high-ticket deals, it would be different, but I don't really think a day-in-the-life vlog is that valuable. It's more entertainment—like me sucking my own dick, which is pointless. Or like showing me at the gym for two hours, which I get can be motivating for people who want that lifestyle, but I'll be real: I don't think a lot of people want my life. Sure, I have a ton of money and I'm making a big impact; it looks cool from the outside, but there's a lot of work behind it. Work tends to be the separation line between those who don't have stuff and those who do. I could get philosophical, but I won't go super deep. However, a friend once told me something that stuck with me: 'Everybody on earth gets paid exactly the amount they deserve.' It blew my mind because it sounds like one of those unnecessary alpha-male bro sayings, but pragmatically, it's true. You get paid $5 an hour for a shitty dishwashing job you don't want to do; at some level you deserve that because you haven't taken the actions to get a $15 or $20-an-hour job. If you're in a partnership where someone treats you unfairly—giving you 30% and taking 70% while skimming you off the top—it's your fault; you're getting paid exactly what you deserve because you could have avoided that partnership, enforced better boundaries, or become more valuable than 30%. Likewise, if you run a business and your average order value is $500, you deserve that $500 because you were unable to position the product better to make more money. It's unreasonable to assume otherwise—that's how the economy works under capitalism. Just like when you start a new game, if you're bad at it, you just haven't spent enough time getting better. When you get your ass kicked in Super Smash Brothers, it's because you deserve it. That's one thing I'll mention that I don't think a lot of people realize.
I'm glad you're saying this because I'm actually doing that right now. I'm literally writing this out because I've reached a point where I don't have enough time to meaningfully progress on the projects I want, simply because I made over $400,000 last month, showing that everything I've done has worked well. The last blog post I mentioned was in September 2024, when I made $100,000—more than I could have hoped for—and I was ecstatic. However, I evaluated whether I was truly satisfied and found I wasn't. Now, for June, I've made $400,000 in profit, which is a 400% increase compared to September 2024, representing a compounding monthly growth rate of 15% on a business that generates outsized income. I've spoken on stage next to titans like Hormosi and Sam Ovens, been invited to podcasts with Tai Lopez and Dan Martell, and my friend group now consists primarily of people earning several hundred thousand dollars per month. I've made near-guaranteed future income and can retire anytime I want. The youthful gamut I took—believing I could earn a full-time lifetime salary in a few months through entrepreneurship—has paid off. So the question for me is: what do I want? I've realized I don't care as much about money as most people do, now that I have so much of it. I've always not cared much about money. Therefore, I'm satisfied with the money and want to focus on things not directly money-related, like impact, the quality and strength of my relationships, and my health, which I've sacrificed to make money. I can't optimize for both money and health; impact is the big one. Thanks for asking that question. I appreciate it, and you'll see this soon. Okay, so I'm just going to do one more thing: I'm going to do my brand stats and then call it for the day. We're probably going to change the structure of these daily updates—I'll still do brand stats and Q&A, but I'm not sure about the live building yet. My daily updates channel is at about 9,000 subscribers, so we should hit 10,000 soon, and my Instagram is at 285,000. We have some sponsorships queued up, including one for Lindy that hit 1.775 million views. The YouTube growth has plummeted because I'm not posting, so I need to step back to buy a couple more hours a day to strategize and get back to content, since neglecting the top of funnel would starve the products I make. I'm going to cap this video at exactly 20 minutes and then work on my packaging.
No, no problem. I'm happy to I'm happy to answer. Yeah, it's a ton of money for sure—more money than 99 whatever percent of the world make. I did the math, and I think I'm probably one of the top few hundred earners in my country right now, which is stupid. So, yeah, it's kind of nutty. But I'll be honest: I've been acclimatized to a higher income lifestyle now for the better part of the last few years because it's not that I just made the school community and went from broke to really rich. That's not the come-up story. I ran an agency before this that also put me at like the top 1% income-wise. So, you'd have to go pretty far back to see Poor Nick. I have some photos. I'm sure I could show everybody here, but uh, yeah, like the if if we're talking the difference between poor Nick and then let's say the difference between Nick when he was making like $15,000 $20,000 a month, the major differences were quality of life purchases. I started being a lot more open to paying money for experiences and knowledge—so like buying programs and courses and that sort of stuff. And then also my health. A big big shift for me was when I booked this Muay Thai uh private coach who was like the owner of a Muay Thai gym and I would go into the Muay Thai gym and I just found like I wasn't getting the sort of like I really wanted to get really good at this and it was very important for me at the time uh you know to be able to defend myself and whatnot. So I paid like 600 bucks a month for this guy, and I remember just like when I told all of my friends at the time that I was doing my tie they're like wow like what are you doing group classes? I'm like no I'm doing private coaching. They're like teaching private coaching. How expensive was that? I was like it comes out like 600 600 700 bucks a month. They're like, 'You're spending $600 a month.' And I remember that for me was like, 'Oh yeah, I can just do that. That's incredible. I can actually spend money on like the top tier knowledge distillation from experts now.' And that was really cool. Aside from that, slightly nicer housing, of course. But I've never really been big on that. Um, I got a car, which is cool. Previous I was driving this old little manual stick shift Saturn Astra and it was like a fun car and stuff but um just a pain in the ass in the winters out here in Calgary just cuz you got to be a little tighter with the control if you don't want to like spin out on a hill and stuff. So now I have some you know four-door symmetrical all-wheel drive thing that just I don't even have to think about. And then uh yeah in recent months Ubers have been really helpful. Um what I've realized is you know all the time that I typically spend driving um I can just repurpose uh for Ubers and then I can just do work while I'm in the car. And when I say work, I just mean like respond to posts on school or something and just do little things that otherwise would have taken me time. Like when I'm at home or in the office, I can just do them while I'm Ubering or I can have a call with somebody or whatever. So, you know, on average it's like 30 minutes a day, right? So, I've actually been able to buy some of that back. And then better foods and stuff, too. Yeah. So, I'm not really big on the the material wealth and I don't really think I ever will be, but hopefully that answers your question there. Oh, uh, obviously the the peace of mind is really big. The peace of mind knowing that like I'm going to be okay no matter what happens. That's huge. I used to really really stress about that. Okay, brand stats. Let's just really quickly cover this. Uh if you guys don't know what this is, it's an unbroken chain of stats that I've been tracking for the better part of the last uh very long time where I track my main channel which is at 177,263 and I do my Instagram which I track using a tool called Blast Up. Gets my follower count in real time. I think it's 312,000. This appears to be lagging. Oh, it's not lagging. 314,326. And then what's my daily updates channel again? Anybody remember it? Let's see. 12,156