Do automation agencies still have a chance to be successful, especially when targeting property managers, or is the issue the niche versus the service?
He explains that it's rarely the business model itself that fails after a few months of no results; it's usually the tactical implementation. He advises committing to outreach channels for at least 90 days, testing and iterating to maximize volume and effectiveness, treating the process like a scientific experiment—sending many emails to test different offers and picking the better performer. He emphasizes expected value per outreach action, noting that even if early results are zero, each effort has a small expected return that compounds over time, and you must keep improving until you see momentum before comparing to other mechanisms.