Brendan 980 is looking to test out the info and marketing agency niches. What combinations of AI workflows would you recommend I sell for each niche?

#191 · Four $5K+ Automation Systems You Can Sell Today

Brendan 980 is looking to test out the info and marketing agency niches. What combinations of AI workflows would you recommend I sell for each niche?

Well, that's some good serendipity. I was wondering what combinations of AI workflows you'd recommend I sell for each niche. You're the right person to ask since you have experience with both niches. I am the right person to ask. I just made a video on this a couple months ago specifically for info product coaches, and I also have a bunch of agency videos. Let me recap the 80/20 of it so you don't have to watch another video of me talking. Should we go on the Sam Ovens side or the Hormozi side? I guess Hormozi had that book launch, so let's do the Hormozi side today. I just realized I placed them both on their respective sides—that's pretty funny. Okay, cool. So for info, you know, info is just a term I use for info product. Let's make this a bit smaller. For info, um, bunch of systems. Keep in mind this is typically high cash flow, high margin, very scalable if done right. I would sell a variety of different systems. First, a coaching management CRM or system. If you've ever designed a CRM or project manager, you can tweak it into a coaching pipeline and sell it directly to done-with-you coaching programs. I mean something like a ClickUp pipeline or an ASA pipeline. When a new student comes in or a new member of your coaching group, use webhooks to take the trigger event and create a new record in the CRM. The record would be first name, last name, assigned a stage, and you'd use updates to the stage column as triggers for other things. For example, when they go from onboarding to first week, they automatically receive a link to a Google Drive with an email saying, 'Hey Pete, so excited to have you for your first week. Here's how the next week is going to go. We'll give you a call on this day and that day to check in on your progress.' This has a lot of value, but to be relevant to your coaching business, you need to understand coaching. Another thing you can sell is an AI coach. After the big Hormozi book launch, one of the things he included was an AI Hormozi—a RAG chatbot not trained but with access to all the content I, Hormozi, Sam Ovens, or other big guys have talked about or done. The flow: compile all text from sources like YouTube transcripts or books into a knowledge base, then run a chatbot using RAG over that knowledge base. You can get this out of the box with tools like Bot Press, where you upload files (even audio) and they auto-transcribe and translate. AI coaches are great because coaches mostly answer similar questions, especially with beginners: 'How do I do this with $100 a month? Can I do this? Is this possible? Can I do this in X location? Is this really possible because my family works construction and I don't know if I can run this business lifestyle-wise?' With an AI coach, you give people an AI version of you that operates through text. If they want resources like YouTube links, they ask the AI coach first instead of taking up your time; it directs them where to go and what the answers are. We've tried creating a few for myself—they've worked reasonably well, though not the best I'd say. Third, most coaching things are inbound, so speed-to-lead systems are big. Speed-to-lead systems: when someone submits a request (e.g., clicks an ad and fills out a questionnaire), the system takes that data, uses AI to customize a reply, and sends it via SMS, email, or both. The goal is for people to feel attended to within the first few seconds—they get a response from you and think, 'Holy these guys are on top of it,' making them more likely to convert. These are really good systems to sell to info. You can also sell some of these to marketing agencies. Instead of coaching management systems, you sell like a CRM. For marketing agencies, you can sell outbound systems—generally email, cold email. Cold email systems give you instant distribution: you get a bunch of mailboxes, enrich leads using AI-based or automated approaches (like Mailinder, Ampify), then plug them into a cold email campaign that uses AI to write icebreakers similar to the speed-to-lead system and send out. Hopefully that clarifies.

info productmarketing agencyai workflows

Related answers

youtube ↗AI & Automation

Hey Nick, you make great content. It's almost exactly what I'm looking for—no BS, just actual use cases and useful things businesses need. Thank you. How do you decide which business processes are worth automating with AI? Do you perform an audit? I guess it's about targeting the most revenue potential and fastest development time, but what checklist or process do you follow when evaluating automation potential within a business? I'd love if you could walk us through your decision-making process. Also, what are your top three most requested or recurring automation solutions you build for other businesses? I can put this together ASAP—cold email, my proposal generator, and a one-click CRM based on CRM templates I've shown with 1‑second copy in my previous copywriting business.

In terms of the checklist, I use an automation agency sales skeleton. Instead of a full script, which is hard to deliver naturally, I give a skeleton—a big list of topics to talk about. I start by building rapport, then set the schedule, and ask the big question: 'Why me now in this?' Because asking 'why now' usually gives the person all the ammunition needed to sell them. For example, they might say they need X, Y, Z, and that they love that I talked about X, Y, Z and think I'm the best person to help solve those. Then I know everything I need to sell them. Next, I ask about the actual audit questions: always map the customer journey from start to end of fulfillment. That means identifying where the customer first sees you—whether it's a Facebook inbound lead ad, a referral email thread, a cold email inbox, or a cold call. Then I walk through every step: lead generation, sales process (how a lead becomes a sales call, sending a calendar link, booking or not), closing the deal (proposal, agreement, invoice), onboarding, fulfillment, post‑fulfillment retention, and getting them back into the business. If any step is missing, I note what to do. By running the customer through this series and having them map their pipeline from start to finish, you usually know everything needed to make a reasonable analysis of their main bottlenecks and problems. Another useful question is revenue per employee (or cost per employee/contractor). For example, when I made over $100,000 a month with just me, my revenue per employee was $100,000, while most other businesses have $15,000–$20,000. This helps map businesses from high to low revenue per employee; the lower the revenue per employee, the more you can systematize the business, and the higher it is, the trickier it becomes. Finally, I also ask some sales history questions.

ai automationprocess auditcustomer journeyrevenue per employee

youtube ↗Sales

I'm close to landing two retainers (a web agency and a consultant) and need guidance on selling their web design and coaching services, given I already sell my AI services. I'm booking two meetings a day using your advice. What framework or thoughts do you have for selling these services?

First, great job on locking in those retainers and crushing the cold‑email outreach—two meetings a day, five days a week is exactly the kind of consistency that works. To sell web design and coaching, start by watching my video 'Watch Me Start and Sell an AI Service in 10 Hours'; it walks through the exact copywriting and offer‑creation process I use. Then run a niche‑discovery exercise: pick a few niches (e.g., website agencies, video editors, real estate), go into the communities where those niches hang out (Facebook groups, Reddit, School pages), and pull out the actual questions people are asking. Don’t assume—let the community tell you their day‑to‑day struggles. Compile those questions; you’ll see recurring themes like follow‑up, content‑generation systems for clients, and clipping. From those pain points, craft simple, first‑principles solutions—ask yourself, ‘Could I do this?’ and use your copywriting skills to turn them into concrete offers. Source audiences that match those niches, then send targeted emails presenting the offers. Finally, create three offers and split‑test them against slightly different audiences to see which resonates best. That’s the exact framework I recommend for web design and coaching.

web designcoachingsalesretainers

youtube ↗Sales

How do I communicate AI's value to businesses beyond just time and money savings?

Yeah, it's probably your ability to verbalize that—your skill at explaining AI's value is what's lacking. These systems save time and money, but you can't just tell that to somebody; you need to first understand their specific problem, paraphrase it in your own words to show you get it, then expand on how that problem costs them time and money. After that, you present your system as a solution, estimating ROI based on past clients, maybe mentioning a big‑name client you built it for, and ask if it matches what they were looking for. Then you give a brief demo, showing what you can tweak. In doing so, you show how AI saves them time or money, rather than just stating it. Everybody knows AI helps, but you demonstrate it for their specific case. Automation means reducing labor cost; you show how to achieve that for their problem. You also mentioned your most profitable system is your cold outreach system. To break it down: there's a manual way and an automatic way. Manual: go to Apollo.com, create a search URL (e.g., for creative agencies), copy it, go to appi.com, type Apollo, pick the popular scraper ($120 per thousand leads), paste the URL, pay per thousand leads—you get output with names, emails, etc., export as CSV, feed into AI (using Make.com or Nad), generate personalized icebreakers via a message model, format as JSON, then upload to Instantly.ai or Smartlead. You handle copywriting yourself. The automatic way: set up a Google Drive watch folder with webhooks; when a lead sheet is uploaded, it triggers the same process automatically—scraping leads via Appify, adding them to Instantly in an automatic campaign, managing everything behind the scenes. This lets you incorporate multiple lead sources (conferences, Apollo, Zoom Info, LinkedIn, VA‑assembled leads). You also added lead nurturing: an autoresponder that replies instantly to instant‑email responses (e.g., between 6 pm and 7 am), giving the perception of attentiveness and buying time, which boosts response rates.

value communicationsales processcold outreachlead nurturing

youtube ↗AI & Automation

I'm creating automations for a warehouse management system with ~4,000 SKUs but have no WMS experience. Should I treat it like a CRM?

No, you're absolutely right—warehouse management systems, enterprise resource planning, and inventory management systems are essentially dressed-up CRMs. If you understand how spreadsheets work, you'll understand how WMS and similar systems work; their UX is often clunky, but that's fine. Regarding VR 180 cameras: they're stereo cameras with a wide field of view that feel immersive in a VR headset; still early days with resolution needing work, but they could become a big industry in 5–10 years. I haven't used them yet, but they look exciting—two lenses recreating human field of view. I film them with OBS Studio. On your AI automation ideas for cold email: AI meeting note‑taking that sends key subjects and actionable steps to participants and updates the CRM is great. Automated email tagging and filtering is great. An AI concierge for Airbnbs and hotels answering common questions is reasonable. I'm not aiming to become a millionaire; I just want to sell simple sub‑$1K services to get off the ground. For mailboxes, I wouldn't recommend Hostinger for cold email—there's a reason big players avoid it. I'd suggest Zapmail at about $3.50 per mailbox (up to 10 or 100 mailboxes), which also handles DNS setup. Regarding pivoting into AI and automation: if I didn't think it made sense, I wouldn't be making videos about it all day, so my work already shows it's a good move. On starting an agency with no clients: outreach isn't a simple yes/no; it's about volume. How many outreach pieces did you send? How many Upwork or freelancer applications? How many community posts? How many people have you talked to, and over what time? If you haven't done enough, it's not that you're not good enough—it's just that you haven't put in the reps. Expecting results without sufficient effort is unreasonable. Why people fail to make money online: mostly because they can't stick with something long enough to see results. They expect success after a few days or weeks, like learning piano to a concert level in two weeks—impossible. You need years of effort; don't compare your chapter one to someone else's chapter 100. On hiring versus doing it yourself: hiring someone on Upwork or Fiverr to build templates isn't more efficient if your metric is cost or time, because you pay for work you could do yourself and add communication overhead. The only real efficiency gain is doing less of the work you dislike, but at this stage I'd optimize for making $100K rather than avoiding work you enjoy. On growing a coaching business: first, stop over‑analyzing your 'why' and start acting. Determine a set of daily revenue‑generating activities you can do every day for the next year that will drive the results you care about—financial goals. Define what you're selling (information/coaching). Put your offer in front of people, articulate how it solves their problems, and improve the offer as you deliver it. Learn and deliver in tandem. Reinvest profits to systemize outreach, lead gen, and sales, freeing time for systematization and growth. For example, join school communities and each day respond to ten women with health‑improvement suggestions, then move conversations to DMs, calls, and present your coaching offer. As you earn money, you can make the process more sophisticated.

warehouse managementvr 180cold emailai automation