What advice do you have for getting good grades in high school, are there automation tools for optimized study, and what automations would you add to a marketing agency?
I would never outsource my own competence. A big issue I see is that people from your generation are outsourcing a lot of their thinking to artificial intelligence, which means they may never develop the core problem‑solving abilities that previous generations had to build. So I’m very careful about what I let AI do for me. Things that are okay for AI to handle right now are compiling facts, doing preliminary analysis, and acting as a tutor. When you learn something new, you can ask AI for an explanation, then have AI tell you the answer, and then ask specific follow‑up questions based on what it gave you. Those kinds of uses are fun, but I wouldn’t outsource fundamental judgments—like major life decisions—or try to automate optimized study; I don’t use any automation CDs for studying. As for automations I’d add to a marketing agency, the term ‘marketing agency’ is too broad—it could mean anything from website design to PPC to branding—so you need to get more specific. I work mainly with creative and content agencies, so the automations I talk about are usually for those. For content agencies, useful automations include repurposing long‑form content into short‑form pieces and drafting content from a client brief. Simple daily check‑in automations are also valuable: a form where team members write what they plan to do today, and a retrospective form where they log what they actually did, with the results posted to a public Slack channel. These may sound simple, but they’re really valuable because agencies are all about people—if you can optimize the people, the agency works better.