Is it worth trying to build a YouTube channel/Instagram content presence targeting the Bulgarian market for automation? Literally nobody is doing it there.
Honestly, probably yes — I've actually considered brushing up my own Bulgarian (currently conversational, kid-level) and going all-in on that market myself, since it's light years behind what everyone else is doing content-wise. But realistically it doesn't make nearly as much money as the American market where I already have a foothold, which is why I haven't. For you, I think it's worth trying — just make sure you're already making money through outbound first, before focusing on inbound/content, since inbound takes a while to scale, potentially months before you see a dollar even if you post daily from day one. Outbound is a lot more consistent in the meantime.
local marketbulgarian marketcontent strategyoutbound vs inbound
The same issue that held you back here—lack of commitment—will repeat elsewhere. Success is a self‑fulfilling prophecy: commit long enough and it becomes unreasonable to fail. The Bulgarian market is less competitive and less sophisticated, so you’ll have pricing leverage, which is an advantage.
You have almost 1,000 subscribers off 37 videos — that's genuinely great, nothing wrong with your content. A few concrete critiques: don't reuse the same face photo for every thumbnail, it makes videos hard to tell apart; watch your title length, going over roughly 60 characters gets it cut off in feeds; and make sure thumbnail text is actually legible in a small feed view (some of the small/green text wasn't readable). On prioritization: you have a strong roadmap already because you can adapt content that's been pre-validated to work in English into Arabic — that's roughly an 80/20 opportunity. I wouldn't start marketing the school community yet though; I didn't start marketing mine until I was over 10,000 subscribers, and you're at about a tenth of that (though the Arabic and English markets differ). Beyond that, I don't build big strategies — I just do the same thing every single day for a long time until it becomes illogical not to make money eventually.
Ideal customers are creators who are just starting to standardize their content, have around 10K–100K followers, are at the early stage of exponential growth, and are looking to outsource or work with a team to reduce costs. You can serve them by using a transcript to automatically generate posts for ten social platforms—either fully automated or with a person handling it. To find these leads, scrape Instagram, Twitter, and YouTube for channels in that follower range. For example, use a YouTube scraper with about fifty search terms to get roughly a thousand videos for $5, which corresponds to about six hundred creators. Take the top ten percent (about fifty to a hundred channels), sort them by subscriber count, and then use a YouTube channel scraper to pull contact details from video descriptions—Instagram, website, etc.—giving you Instagram, Facebook, X/Twitter, and LinkedIn profiles. With those contacts, take one of their long‑form YouTube videos and use your system to create customized content for each platform at a marginal cost of just a few cents. Finally, run personalized outreach based on the video or another asset, ensuring each message includes some level of customization.
I can approach it with three main content pillars. First, awareness content that covers the latest AI news—anything new, free, or just launched. Second, implementation content that shows how to actually use AI tools, like deep‑seek tutorials, so it’s not just dry theory. Third, no‑code content that demonstrates using AI via APIs with platforms such as n8n or Make.com. I’ll also add a fourth pillar focused on "AI money"—showing how to monetize the tools rather than just how they work. Each piece will include a clear CTA back to my YouTube channel for detailed guides, and I’ll sprinkle short YouTube clips or intro snippets to keep interest high and drive cross‑platform traffic.