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#344 · the best offer to pitch youtubers in 2026

youtube ↗Agency Operations

How do you handle refund requests in a mentorship-type community where you work one-on-one with members to get them results?

I typically just give people the refund. There is very little reason not to give people a refund. I find people that don't give refunds kind of stupid, because you're clearly not making a lot of money — and if you're not making a lot of money, odds are you're not the sort of person people should really follow. Self-fulfilling prophecy, of course. If somebody asks for a refund because they're not satisfied with your service, give them the refund and make your service so goddamn good that they are almost always going to be satisfied. Get your refund rate down to like 3% or something, even on a community like mine where I literally guarantee you insane results. Then you never have to worry about this. The only situations in which I don't historically give refunds are where it's clear people are trying to screw me. I'm a pretty good judge of character — out of the last 100 people that have tried to screw me, I've caught like 99 of them, and even in many of those cases I'll just give them the refund anyway. Examples of people screwing me are things like asking me to unlock the whole course up front with some big fake backstory about their business, assuming I won't look into it — and then I look into it and it doesn't exist, because they want to resell the course on the internet. I'd say I have a less than 1% false positive rate there, and in the two or three instances where I did have a false positive, I sorted it out with the person and ended up giving them a little bit extra because of the struggle I gave them. I have a lot of general people that hate me on the internet, especially recently on Twitter, but I do not have a lot of customers past or present that hate me, because I tend to treat them extraordinarily well — and that's what you should do as well.

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Related answers

youtube ↗Other

How does Maker School’s 90‑day refund policy work, and what happens if someone requests a refund claiming they made no money (even if they actually did) just to get the community for free?

If someone asks for a refund under Maker School’s 90‑day policy—whether they claim they made no money or not—I simply give them their money back. Honestly, most people who request refunds are those who probably weren’t going to succeed anyway. You can often tell by looking at their post history: if they’ve never even introduced themselves in the community, it’s clear they’re not interested in taking full advantage of what Maker School offers. The real value of Maker School lies in the relationships and network you build. When you make an introduction, you instantly connect with people who are building agencies earning $5 k–$10 k per month, as well as beginners, veterans, and folks across every experience level. The community spans almost every continent (except Antarctica) and is present in major population centers worldwide. Those who ask for a refund usually lack the willingness to put themselves out there, held back by limiting beliefs, and that’s why I don’t hesitate to refund them. My actual refund rate is about 2‑5 % month‑to‑month, rising to roughly 6 % during big sales because many people join excitedly without thinking it through. While that’s a regret of running large promotions, it also brings in significant revenue, so I continue to run those big sales.

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youtube ↗Agency Operations

How should I handle a client refund request when my partner disagrees, given delays and communication issues?

I give refunds whenever a client asks because it’s almost never worth the time, headache, or potential reputation damage, especially for something small like $800. Clients often cause delays and communication issues, but that’s part of running a service business—I accept that it’s my fault when they have a bad experience. I’d refund the full amount, acknowledge that any situation has issues on both sides, but I’d focus on what I can do to prevent it recurring: improve communication by checking in with clients daily (e.g., a quick Slack/email/SMS summary of what we’ve done in the last 24 hours), and work through any differences with my partner. This proactive communication eliminates most problems. In short, I refund quickly and treat it as a learning opportunity to improve my process.

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youtube ↗Offers

What happens if you can't fulfill a guarantee — have you ever had to refund or not charge, and what do you do if the issue is with a different process?

Well, you give them a refund. You give them all of their money back and then potentially even more — maybe you buy them a $200 Amazon gift card to the steakhouse of their choice, whatever it is. The reality is if you cannot hit the constraints of your offer and you cannot deliver on that guarantee, you must make it 100% money back or risk-averse or whatever. It cannot have cost them anything to have engaged in this offer with you. Why? Because that is the core part of what makes a good offer. People need to feel totally comfortable. They need to see it on both a logical and emotional basis as being a 100% win for them. All roads need to lead to some sort of success — whether or not it works for them, they need to basically walk away with more than they got when they started. That is simply the reality of marketing in the current year. The point I'm making here is you should not be having to give a refund on 100% of deals — if you have to give a refund on 100% of deals, you're just not very good at the service. But even if you are not good at the service and you have to give a refund on 100% of deals, that's very useful information, and you'll also have learned a lot about how to do the sorts of deals we're talking about simply by going through this process. So if you look at the two universes — one where you did the refund and one where you did not — which one would make you better? The one where you did the refund. Therefore, you should do more of the refunds.

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youtube ↗Offers

I've heard your guarantee offers quite a bit. When you say I guarantee you X days or you don't pay, how does the deal actually go? Do you generate and book a lead yourself by calling without charging anything up front until day X? Or do they get charged per booked appointment? Or do they pay up front and get a full refund if you don't achieve results in however many days?

I use a guarantee very commonly in cold email and other marketing methods — I'll guarantee X result in Y time or you don't pay. It's not exactly true if you take it super literally, since at some point in time they will have paid, but the framing is short and fits nicely above the fold of the copy. When somebody actually gets on the call, I clarify it's a money-back guarantee: if by the time I said I'd achieve the results I haven't, they end up in the same state they started in — the state where they didn't pay. I haven't had many problems with this, but I'm also experienced at explaining the mechanics — I've heard of situations where less experienced people run a similar offer, get on a call, the prospect asks how it works, and they fumble the explanation ('well, you pay me and then later I give you your money back'), which doesn't match what the email implied. So it comes down to skill in framing it live: I'm happy to front-load the opportunity, get people on a call, showcase a ton of value, and let them arrive at trusting me based on my YouTube, Google presence, etc. — results may vary based on how well you can do that yourself. If you don't want to run the exact same offer, you can just change the language at the end from 'or you don't pay' to 'or I'll give you all your money back' — and nowadays I wouldn't even recommend a plain refund, I'd add something extra on top, like 'or I'll give you your money back and get you a night at your favorite steakhouse.' When you do that and actually mean it, it massively increases your top-of-funnel — maybe 300% more people through the door — and the cost is just a 5-10% refund rate plus a small bonus, which is nothing compared to the volume gained.

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