#192 · What are "AI drop-services"? (2026)

youtube ↗Agency Operations

How do you fulfill client work? Do you send them a template and guide, or do you do something else?

I recommend getting on a kickoff call with the client. Walk them through signing up for every platform you’ll need, then have them give you their usernames, passwords, and any credentials—doing two‑factor authentication live if required. Log in to confirm access, and then perform the work directly in their account. No templates or handoffs are needed; you complete 100% of the work there.

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Related answers

youtube ↗Pricing

Nick, truly appreciate the value from your videos. I want to know how you'd set up the API keys, password, and payment methods when onboarding clients for a new project. Would you set the tools up yourself from your account, but for them, and then you charge them a monthly return? Do you set it up from their account, use their passwords, etc.? So, the billing and the data goes directly to them. I have the billing and the data and everything go directly through them, and then they just share me their username, password, email, everything that I need in order to access the account. So the account is doiciled on them if that makes sense.

The reason I do this is twofold. First, it makes handoffs really easy. If you're no longer working with someone on this thing, you can say, 'Hey, you have everything you need. Here's the documentation on projects I've already delivered. Good to go. Goodbye. I love you. See you never.' Second, when you get people to sign up to these platforms, you can use your own affiliate link, which adds 3 to 5% to your margins almost immediately. That's how I do it—I don't have them deal with API keys or anything; I handle it all myself.

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youtube ↗Agency Operations

When a project requires third‑party platforms or services that need account creation (e.g., APIs, cloud providers, communication tools), should the agency create those accounts or should the client create them and give the agency access?

I recommend having the client create the accounts. The simplest way is to schedule a kickoff call after they’ve paid you. During the call walk them through the three or four platforms they need to sign up for, have them share their screen, and guide them step‑by‑step—press this button, sign up for this plan, etc. This avoids two‑factor authentication issues, which are a major pain point. Most of the time you can bypass 2FA by using just email and password. If you can’t moderate the sign‑up, they’ll usually use Google OAuth or similar (GitHub, etc.), which often require authorization codes. As a bonus, if you provide an affiliate link for the platform, you can earn 20‑40 % of what they spend.

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youtube ↗Agency Operations

Can you please share the third-party tool for getting access to clients' accounts on the kickoff calls?

Third-party tool? You're assuming there's a third-party tool here. I want you to know there's no third-party tool. Oh no, my friends. I do not use a third-party tool for this sort of stuff. I will literally just say, 'All right, let's sign up to n8n. Could you walk me through—share your screen—and we will do it together?' They will literally sign up in front of me, and then I will get their username and their password, and boom. If they have any questions, I'm right there for them. It's kind of high friction, to be honest, which goes against a lot of what I say, and it's kind of annoying because some people are very technically averse, but it's honestly the best way of doing it. You're there with the client, you're a source of authority, you're walking them through things. If you have discount codes or referral codes, they can use them right there and feel like they're getting some sort of benefit out of working with you. You also get long-term MRR. Is there anything better? I don't know. I'm sure there's a better way of doing things; I just have yet to find it. To me, this is the best, and I've worked on hundreds of client projects by now.

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youtube ↗Agency Operations

Can you explain how you actually set everything up for a new client, including platform and tool payments?

Sure. When a new client signs a contract and the invoice is paid, the first step is a kickoff call. In that call you thank them, clarify the problem you’ll solve, reiterate the value you’re delivering, and cover timelines, communication channels, account sign‑ups, and any two‑factor‑authentication requirements. You walk them through signing up for every platform you’ll use, making sure all 2FA is set up, and you aim to have every account, email, and password ready by the end of the call—ideally stored in a password manager like 1Password, LastPass or Dashlane. Then you invite the client to your communication hub (Slack, email, WhatsApp, etc.) and establish a cadence for updates, such as a brief status every couple of days. From there you proceed with the automation build. The client pays for everything: the automation platform (Make.com), any niche tools you use (Naden, PandaDo, Instantly, Mailfinder, ClickUp, Slack, Apollo/Amplify, etc.). Because you have affiliate partnerships with most of these services, you include your referral links, which typically give you a 3‑5 % margin, providing a small side‑income that continues even after the project is handed off.

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