#154 · The 3 AI Agency Models (Updated for 2026)
He searched his mailboxes and couldn’t find the email, apologizes, and suggests trying to detach and resend or otherwise improve it himself.
Okay.
Nick explains that most cold emails require an unsubscribe opt‑out and a PO box address for CAN‑SPAM compliance in the USA. He notes the legality isn’t mainly about regulation but about enforceability and downside risk. He points out that millions send cold emails, but the vast majority do so poorly—blasting massive spam campaigns fishing for email addresses or banking details. Enforcement will target those bad actors, not the few sending high‑quality, customized emails with strong offers. He emphasizes he’s not a lawyer and his video isn’t legal advice, adding the disclaimer that someone might misinterpret it as encouragement for illegal activity. He observes that people send cold emails at scale worldwide, and laws like CAN‑SPAM are deliberately vague to push self‑compliance for risk reasons. He concludes by saying to do with that information what you will. He then acknowledges a comment from Tech to Jazz about replacing scrolling with daily updates being the best thing for their media diet, and thanks them.
Start with a custom Loom video and send a limited number, like 25, even though that takes more effort. The fact that you sent 204 emails, got a 32% open rate but no replies, suggests there’s something wrong with your copy that’s turning people off. I’d begin with a templated cold email. Remember that 204 sends with zero replies is a reply rate of less than 0.5%, which isn’t terrible but far below the 2‑3% you should aim for. I recommend the same approach I suggested to Jamal: improve your copy and use a proven template.
You're probably doing something wrong — if that's 200 new leads a day (1,000 total over 5 days) with literally zero replies, positive or negative, something's broken, and it's overwhelmingly likely to be the copy. Start by adding yourself to the sequence and sending it to yourself to catch anything obviously wrong (broken HTML, stripped line breaks, ugly formatting). Then dig into what's putting people off in the subject line, teaser, and body — I have a full copywriting walkthrough in my 'watch me start and sell an AI service' video, including a 4-step email framework (essentially: not spam, who are you, why should they care, and what happens next). Work through that, make changes, send the next thousand, and see if the reply rate moves before assuming patience alone will fix it.