Most automation discussions focus on agents, email marketing, and content creation. Do you think there's a big opportunity in optimizing internal processes instead — like a CRM automation streamlining a Google Drive/Workspace setup for a contractor or PM? How does that space compare to those other trends?

There's a ton of opportunity here — you could build a fully successful business just optimizing internal processes; that was most of what Left Click did in its first year working with my old business partner. I later shifted primarily to growth systems because they make more money, but that doesn't mean internal-process optimization isn't also lucrative — think of it as top-line versus bottom-line. If a company makes some amount of revenue at the top, they only keep a subset of that as profit. Growth work adds to the top line; internal-process optimization mostly improves margin on what's already coming in (though it's not purely margin — faster internal processes also improve throughput, meaning you can push more customers through the same system, which does affect the top line too).