We see a lot of content here about generating clients, but the actual deliverable/onboarding stage of a lead gen system feels abstract. Could you zoom out and cover that stage more, like you do in your Watch Me Build videos?
I have to be careful about what I share for free, because the more I give away, the lower the perceived value of my paid products becomes. I try to conceptually divide it: the AI/automation systems and builds, I give away 100% for free. But things like actual sales calls and the onboarding/deliverable process — that's what you get in the paid communities, since that side is strictly about monetization, a B2B problem, which lets me justify the investment you make and return it to you directly. It also lets me make more money, and honestly it's a more fun problem to solve — how to make other people money, versus something like debugging a node.
To make a long story short, onboarding is just the process of getting somebody that just paid you acquainted and up and running with your business as quickly as possible so you can maximize the quality of the project you deliver. Lead generation is turning people from strangers who have never heard about you or your product into people interested in working with you—these are prospects. Whether or not you turn prospects into clients is a separate matter (that's sales). But lead generation is simply moving people from not knowing you to knowing you.
The value you deliver always comes down to three pillars: top‑line revenue, bottom‑line profit, and reduction of chaos. Think of it this way: you build a system that could generate $15k a month for a client while they spend 100 % of their time on it. If you can achieve the same $15k with half the time, or even scale it to $150k with full effort, you’re dramatically improving the top line. You also boost the bottom line by cutting unnecessary software subscriptions, reducing payroll, or trimming headcount. Finally, you lower chaos by giving founders organized systems that let their teams run themselves. If you can’t demonstrate any of those three, you shouldn’t be selling. That’s why many AI‑agent businesses fail—they sell tools without provable value.
No. But you can get away with saying, "Hey, you know, I built this stuff for an AI agency." You don’t need to specify that the AI agency is yours, just that you built it for an AI agency—your own. It’s like pulling yourself up by the bootstraps, which is super cool, and that’s what I recommend. Start there. Visualize it: you start with a project you built for an automation company, then use that to land a gig with a personal trainer company, and so on. Create multiple portfolio pieces or case studies—one for an automation company, one for a personal trainer, and one for an AI agency. With three simple systems you’ve built, you can sell a lead‑gen system that adds, for example, $1,535 in revenue in the first three weeks for a B2B SaaS business. Starting with a modest case study builds credibility, and once you have dollar signs in your case studies, it becomes much easier to attract higher‑paying clients.
I get some version of this question basically every day. The reason you're asking it is because you don't yet understand the problems most businesses actually suffer from. The vast majority of businesses I work with — mostly B2B agencies and B2B tech/SaaS products — tend to struggle with three things: front-end lead generation, inefficient client onboarding systems, and bad fulfillment/project management full of unnecessary manual work. Once you understand those problems, it's not hard to know what people will pay for — anything that solves one of those three and helps them make more money. Practically, the fastest way to get unstuck: spend an hour picking 2-3 candidate niches (say, videographers, B2B creative agencies, recruitment companies), join Reddit communities for people who own those kinds of businesses, and scroll top to bottom reading what questions and problems people are actually posting about.