How do I start an AI automation agency as a beginner, what skills should I learn first, and what’s the fastest roadmap from scratch?

#88 · Sneaky AI Automation Agency Client Signup/Affiliate Strategy

How do I start an AI automation agency as a beginner, what skills should I learn first, and what’s the fastest roadmap from scratch?

I can’t walk you through every detail, but here’s a practical roadmap. Start with the Make.com playlist I’ve created – it’s a simple no‑code builder that introduces automation basics. Watch the first 12‑13 videos, then move on to live builds. After that, join Maker School, my day‑by‑day accountability program where I guide you through tasks and check in multiple times a day. Once you’ve got the basics, set up an Upwork profile. Upwork lets you see what clients actually pay for and what problems they need solved, turning you from an academic into a real‑world business person. Browse job listings, apply to those where you have at least a 50 % chance of success, and be prepared to send out 20‑30 proposals before landing a bite. Your first gigs will likely pay $30‑$50 an hour (adjusted for your region). Use the work to understand client needs – usually simple connectors between platforms, data duplication, or dashboards. Keep applying consistently, experiment with the platforms, and schedule calls with potential clients to solidify the work. This approach – Make.com basics, Maker School accountability, then Upwork for real client work – is the fastest way to launch an AI agency as a beginner.

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Related answers

youtube ↗AI & Automation

If I want to catch up with what you're doing, where should I start? Is there a solid foundational video?

Start with the "80% Automation Basics" video – it's about 29 minutes and covers the high‑level concepts. Then watch the "How I Made $100,000 a Month as an AI Solopreneur" video for a concrete example. After that, check out the "Build a Profitable AI Business in 2025 for Beginners" video. Once you have the basics, you can dive into the NAND course or the Make.com tutorials to learn how to actually build software and automation solutions, and also watch the "How to Build and Scale an Automation Agency" video for agency‑specific guidance.

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youtube ↗AI & Automation

Jack Burke-di asks: As a total beginner with zero programming background, what path should I take to become proficient enough to sell automation services? What concepts should I learn first, and what key things do I need to get familiar with? I've been watching your videos and using Make resources but retain little because I don't understand the terminology.

Here's exactly what I recommend: go to nicksmake.com/playlist. It will take you to Make.com, a no‑code platform that's the simplest and easiest to get up and running with—just drag and drop modules across the screen. You already know what Make.com is, so I won't explain it. My playlist walks you through everything you need to know to actually make real money with the platform, not just academics but how to take the various tools and sell them. That's where I'd start. A couple of key things to be familiar with: I also recommend a video called '80% of automation basics in less than 30 minutes' (though I misspoke earlier; it's actually '80% of automation AI basics'). In that video I cover the main concepts: using APIs, webhooks, prompt engineering for AI, and test‑driven development. If you get those two resources, you'll probably be good. I don't recommend watching all 60+ hours of my Make.com videos; just the first 10‑15 should suffice.

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youtube ↗AI & Automation

Nick, I want to start working in the AI sector and I'm thinking of beginning with AI automation. The problem is that everything changes so fast. New tools keep coming out, so I'm confused about where to start. At first, I planned to learn NA. Then I started seeing agentic workflows everywhere. Now there's AIOS as well. Over the last 3 to 4 months, I watched videos on different topics, but instead of getting clarity, I'm just become more confused. Since you work on advanced AI project yourself, I'd appreciate your guidance to hit $10,000 per month. If you starting from scratch today, what would you learn first? When would you start offering services? And how do you get your first few clients?

First, I’d join a community like Maker School—not just to use my own products but because membership gives you deep discounts (often a 10x return) on AI platform credits and payment‑processing fees. With those savings I’d start by learning a visual drag‑and‑drop automation builder (such as the n platform) for about four to six hours; that teaches you the fundamentals of systems, workflows, JSON, HTTP requests, etc., which accelerates everything else. Next I’d spend another four hours on a Claude‑code course that covers the technical setup, agent communication, model selection, and so on—roughly ten hours total. After that foundation, I’d devote virtually all remaining time to acquiring customers; the first 90 days would be less than 1% spent on learning and the rest on outreach. You need a customer to actually enter the arena, so I’d use Maker School’s day‑by‑day accountability to hit call and outreach targets, then loop back to upsell from any lower tier to higher ones as the relationship grows.

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youtube ↗Mindset

How do I know if I'm hitting the hammer right when starting an agency? Should I spend time looking for projects or learning the skill first, or a combo?

He says you first need to anchor what a lot of money means. AI automation agencies have the lowest barrier to entry and lowest capital cost—comparable to website design agencies in the late 1990s or social-media marketing agencies in the early 2010s. In this space, a lot of money is probably just a few hundred dollars. Any business outside this vertical will cost significantly more than a few hundred to get up and running over a three-month period, so you should expect to spend money to make money. Regarding your specific situation—bidding for email-setup projects on Upwork—lack of experience isn't a time issue; it takes only a couple of weeks to become proficient with any tool well enough that someone will pay you to save them time. So you should combine learning and prospecting. He recommends doing Maker School's introductory automation agency tutorials to gain foundational knowledge and learn to read the language of the tools. Once you understand the language, you can communicate with AI, use Google to find answers to specific questions, and you don't need to know how to do everything right away. The key question is whether a future version of you could solve this problem in the next couple of weeks—and the answer is almost always yes.

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