How do you combine so much getting done with playing League of Legends?
Yeah, it's cool—I don't play many video games. My League of Legends sessions are just occasional half‑hour meet‑ups with a buddy I rarely see, so it's not a crippling addiction; even if someone like Elon Musk got hooked on Diablo, it wouldn't be a problem. Playing a game or having a vice like Netflix doesn't stop you from making money. Regarding work hours, I put in about 50 to 60 hours per week, roughly eight hours a day, every day of the week. Not all of that is intense brain work; a lot is low‑stakes tasks like community management—I spend at least an hour a day responding to YouTube comments, which is about 12‑15% of my week. I do this because nobody else justifies the time, and it actually scales by boosting engagement. I manage my time as effectively as possible. From a leverage perspective, content is high‑leverage: recording one 8‑minute video that gets 1,000 views turns 15 minutes of effort into 8,000 minutes of watch time—a massive multiplier. It may look like I'm working more than big entrepreneurs, but I'm actually doing a comparable amount; I'm just not working crazy hours. When I was poor and scraping by, I worked far harder and longer, but much of that panicky, sub‑effective activity never produced results. Now I focus on impactful ways, especially the non‑scalable work like comment responses, which improves the likelihood that any subscriber will buy. That's why my channel is now the most monetized in the space—around $2.50 per subscriber at 50k subs—while others with larger audiences aren't achieving that. I credit this shift to people like Matthew Larson, who taught me monetization and a straight‑line approach. Overall, I hope that makes sense.
The focus regimen is just like your five senses: sight, sound, touch, smell, taste. Distractors involve small daily accountability and building momentum. I've done five product/five videos and only made it through about a week of comments; I'll continue farming them out, recording the first one today and then every 3-5 days, expecting a substantial decrease in churn. I'm jazzed about this. I wanted to run through as many questions as possible and do some live work to show my thinking. Since community is my primary revenue source, I should spend the bulk of my time on it—I already spend 1-2 hours each morning across communities, and should spend even more. An additional 45 minutes to an hour developing exclusive content to reduce churn by 5% over the next month would be crazy; if it works, I'd make about $100k, equivalent to $10k per hour. I'll leave it there; join Maker School to see these changes in real time, and check out make moneywithmake.com to go from working to working even better.
I wake up extremely early—usually around 3:00 a.m. I spend a few minutes in bed deciding how to use those valuable hours, then I roll over, grab my laptop, and start with community management. My community generates a disproportionate amount of revenue (around $110 k per day), so I prioritize responding to relevant posts and doing “roasts” for Maker School and my own site, where I record short videos critiquing Upwork profiles or offering quick fixes. This not only provides value but also reduces churn and makes me more sticky with the audience. After community work, I do a daily balance check: I review my bank accounts to see how much money I’ve made in the last 24 hours and keep my focus on money as the core metric. Finally, I run an inbox‑zero session, going through every email and replying to anything that isn’t obviously junk. This routine keeps me aligned with revenue‑generating activities and ensures I stay grounded in the financial health of my businesses.
I’m hitting the upper limits of what one person can realistically handle with my current level of systematization. I keep seeing situations where a better way would exist, but I don’t have time to figure it out, so I push through at a less effective level. I ran into the same issue with my agency—I know there must be more leveraged ways to do the same work without hiring another team member. Pragmatically, I’m at about $2 million a year in profit, which feels like a reasonable ceiling for someone trying to juggle an agency model (which is less profitable per unit time), a main YouTube channel, and other content‑production mechanisms. Even with good time management, that seems to be the upper limit for one person. To give you a behind‑the‑scenes look: I usually start with the video idea, then the title and thumbnail, because those drive performance. I source ideas from YouTube comments using a comment scraper, turn them into titles via templates, then think about a thumbnail (though I don’t over‑think it—content matters more). I’ll sometimes leave a silly clip at the end, but I focus mainly on production. Logistically, I get the ideas into the pipeline, then filming is straightforward: I turn on the camera and talk for an hour or two, sometimes following a strict outline, other times just using my tablet and pen because it’s more time‑efficient.
You know, the reason I've always been hesitant to do a day-in-the-life vlog is because my days are pretty boring. For the most part, I'm just sitting in front of my laptop doing the same revenue-generating activities I tell you to do. These activities might look a bit different now that my brand has taken off and been very successful—I now have more distribution and leverage, so I spend more time on the brand than on my agency. But generally, I wake up, sit in this chair, and type for about ten hours. It's boring, right? There's no real day-in-the-life for people who are 'on the up and up,' at least in my case, since my business model is entirely digital. If I were a door-to-door sales guy or traveling the world for high-ticket deals, it would be different, but I don't really think a day-in-the-life vlog is that valuable. It's more entertainment—like me sucking my own dick, which is pointless. Or like showing me at the gym for two hours, which I get can be motivating for people who want that lifestyle, but I'll be real: I don't think a lot of people want my life. Sure, I have a ton of money and I'm making a big impact; it looks cool from the outside, but there's a lot of work behind it. Work tends to be the separation line between those who don't have stuff and those who do. I could get philosophical, but I won't go super deep. However, a friend once told me something that stuck with me: 'Everybody on earth gets paid exactly the amount they deserve.' It blew my mind because it sounds like one of those unnecessary alpha-male bro sayings, but pragmatically, it's true. You get paid $5 an hour for a shitty dishwashing job you don't want to do; at some level you deserve that because you haven't taken the actions to get a $15 or $20-an-hour job. If you're in a partnership where someone treats you unfairly—giving you 30% and taking 70% while skimming you off the top—it's your fault; you're getting paid exactly what you deserve because you could have avoided that partnership, enforced better boundaries, or become more valuable than 30%. Likewise, if you run a business and your average order value is $500, you deserve that $500 because you were unable to position the product better to make more money. It's unreasonable to assume otherwise—that's how the economy works under capitalism. Just like when you start a new game, if you're bad at it, you just haven't spent enough time getting better. When you get your ass kicked in Super Smash Brothers, it's because you deserve it. That's one thing I'll mention that I don't think a lot of people realize.