Should I add multimodal outreach methods like Loom videos, and can you show a quick example?
Absolutely. I often record a short Loom video when applying to Upwork gigs or reaching out on LinkedIn. I open the job posting, record my screen while I explain how I’d solve the problem, and attach the video to the application. It’s a quick, visual way to demonstrate competence and stand out. I’ll walk through an example: I open Upwork, find a $80K‑budget lead nurture funnel, then record a Loom walkthrough of the flow I’d build, showing the Airtable integration and instant sequences. That’s the kind of multimodal outreach that can boost response rates.
I don’t use a big script anymore. When I create a Loom outreach video, I start by putting myself in the client’s shoes and thinking about how to maximize perceived customization. I pick a recent piece of their content—like a specific Instagram post, a funnel page, or a calendar booking page—and reference it right away to show I’ve done my homework. I open with a quick, genuine introduction, confirming I’m a real person, and then I front‑load the video with the problem I can solve for them, making it clear I’m not asking for anything up front. I keep the tone conversational, avoid a salesy pitch, and focus on delivering value. For example, I might say, “Hey, I’m Peter. I saw your Instagram post about X, and I wanted to show you a quick way to fix Y that could save you Z.” I then demonstrate the solution in under 30 seconds, highlighting the impact. The goal is to be concise, personalized, and value‑first, so the prospect feels a genuine connection and sees an immediate benefit without feeling pressured.
Sure, here's how to use Loom videos in your outreach. First, record a Loom video—either on the prospect’s website or on a private social media profile after you’ve spent time researching who they are. Make it clear that this isn’t random spam; introduce yourself, explain why you matter, and provide social proof. Then describe the specific value you can deliver, such as identifying an under‑utilized part of their funnel and showing a quick fix that could add significant revenue. End with a soft ask, like asking them to respond with a thumbs‑up if they’re interested in seeing more ideas.
On Upwork definitely use your real face—it's a corporate platform and clients want to work with you not a cartoon avatar. Your profile picture matters less if your presentation is strong but a genuine photo builds trust. Recording custom Loom videos for proposals makes a huge difference; aim to maximize the success chance of each individual proposal. Two reasons: first for newcomers custom Looms let you practice and deliver your value proposition without the cost or stress of live calls or cold outreach effectively giving you free sales‑rep practice. Second personalized outreach maximizes the return on every dollar you spend on Upwork connects—if someone watches your video you want the highest chance they'll convert. In short use a real face and invest in tailored Loom videos to get the most out of your Upwork spending.
I don’t run a fully automated cold‑email system with Loom videos because it doesn’t scale well. Instead, I keep a simple Google sheet with columns for first name, last name, company, email, icebreaker, and a Loom link. I add each lead to the sheet, automate the icebreaker, then manually record a short Loom video (2‑4 minutes) for each prospect, talking about their specific needs. Sending 15 personalized videos takes about an hour of recording plus an hour to set up—so it’s doable but not highly scalable. The nuance is that customized Loom videos conflict with the goal of high‑volume automated outreach; the best approach is to do the recordings yourself when you want that level of personalization.