#105 · The Optimal YouTube Strategy @ 100,000 Subscribers

youtube ↗Sales

What are the steps to sell an AI agent (Legion AI) as a beginner, including how to frame the offer and whether to guide clients through the setup process?

I don’t actually sell these AI agents myself; I don’t find them super valuable right now. I don’t think they’re more valuable than a traditional linear left‑to‑right automation, and the agency aspect doesn’t make my clients’ lives better or solve a unique problem I couldn’t just build easier with a linear flow. In general, what you should do is first try to sell the thing before you’ve built it. Go out, hear what people have to say, learn their pain points and what they want, and assemble enough validation or proof that the service is in demand. Only then should you actually go about building it. AI agents are a bit special because they’re very easy to set up—you literally just drag and drop an agent node and say a couple of magic words and it works about 80 % of the time. If you’ve already built it, I get it, but for future reference, sell first. When you sell it, tell them your goal is to make the process as easy as humanly possible, that you don’t want to lock them into anything, and you want to give them maximum freedom and autonomy. Walk them through setting up NADN (the no‑code drag‑and‑drop platform I used) on their account. Have them sign up with their credentials, then use those credentials to access the account—this makes handoff easy if they later choose not to work with you. It also makes managing everything simple and gives them total control, which I think is fundamentally important. Have them sign up for the cloud plan, don’t self‑host, and run the NNA agent on that cloud plan for them. On the kickoff call, make sure you get all credentials, handle any two‑factor authentication, and take care of Google console access if needed (with make.com you just need Google account access). When you do the implementation, hold their hands: make them open the browser, open NADN, sign up, and then get the username and password. Ensure any accounts you use for this purpose aren’t created with OOTH, otherwise you’ll have Google‑based 2FA, which is a pain. Confirm they can sign in, then you’re building it all on their account. Don’t sweat the building before you sell—sell first, then build after.

selling ai agentpre-sellvalidationno-code

Related answers

youtube ↗AI & Automation

How did you build your AI agents and what do they cost to run?

They’re essentially free to run—about $20 a month plus any token usage. If you want to replicate the setup, just follow one of my courses from start to finish. The agent is just the harness with connectors and context for your environment. Platforms like Grockbot abstract away credential management, making it easy to connect everything and unlock more value.

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youtube ↗Agency Operations

Can you explain your onboarding process and what you sell?

It's a good question. My AI automation agency sells AI automations—primarily a monthly strategy service where I outline the shortest line path a person needs to take to improve their business growth. I actually do the building, so I’ll build out the automations and so on. My coaching arm offers a zero‑to‑one roadmap on how to get up and running with an AI automation agency, showing people what they need to do to build an agency similar to mine, plus some higher‑level coaching and one‑on‑one sessions for specific problems. So I’m selling quite a bit. As for onboarding, if you’re talking about my AI automation agency, it’s pretty simple. I get them on a kickoff call; on that call I have them sign up to all the platforms they need—usually about 10 to 15 minutes. I have a step‑by‑step list for each platform, pretty straightforward. Then I guide them through it via screen share; Zoom’s annotation feature lets me draw on the screen as they sign up. I’ll literally underline the button they need to press, tell them to go over here, click that setting, etc. At the end I’ll do two‑factor authentication, log into all the services on my end to verify I have access, and then I also cover timelines and expectations, get them laughing, and get them excited and stoked about me solving a problem they’ve had for a while. That’s how my onboarding works in a nutshell.

onboardingai automationservicescoaching
youtube ↗Agency Operations

When building Claude Code automations for clients, do you build them on your own cloud/account or the client's? What does the delivery process actually look like?

On the client's. I'd recommend looking into Claude Routines — a workflow offering Anthropic launched a couple months ago; it's essentially a skill that runs in the cloud on a loop (you set the loop interval, or trigger it via API). It costs more in tokens since you're running AI inference, but it's straightforward. Delivery works the same way as delivering an n8n or Make.com automation: build it in their workspace, then record a walkthrough video showing them the whole system end-to-end so they can run it independently with or without you — it's their IP, and making things stable long-term for the client is part of the job as a service provider. After the delivery video (also a great relationship-building moment), always try to upsell: point out something you noticed while building that could make them more money with a few tweaks, and offer a call to talk through it.

claude codeclaude routinesclient deliveryautomation ownership
youtube ↗Client Acquisition

How do I find clients in the really early stages of your AI automation agency? I tried Discord and Reddit at no success for three weeks only 50 bucks per automation. 50 bucks per automation. Any advice? And um, how do I even ship them if I got one?

Thanks for the question. Shipping an automation isn't really needed—you don't need to ship it at all because the shipping happens during the building process. You start by talking with somebody who likes what you have to offer, get them on a call, discuss the problems and solutions, do quick math to see how much the problem is costing them, and pitch your solution at a fraction of that cost—usually around 30%. Once they agree, you send a proposal, they sign it and pay you a little money. I like doing a 50/50 upfront and then upon delivery structure for a small intro offer, then transitioning to a retainer fully paid up front at the beginning of each month. After they sign, you need to get them on a kickoff call to walk through expectations, scope, timelines, and confirm the scope again before starting work—this is your point of highest leverage. If there are project problems, deal with them now while you have some of their money and haven't done work yet, rather than at the end when they're holding money out on you. On the kickoff call, you also have them sign up to the necessary platforms (like Make.com or N8N) so they have everything they need upfront and you never have to bug them again for access; the only messages you'll get are positive happy updates. As a Make.com partner and NN verified creator, I get preferential treatment like a thousand free operations via affiliate promo codes, which adds 3‑5% to your margin because they use your affiliate links and trust you as an authority. You have no liability for recurring payments—they take that on. Before the end of the call, you have all the credentials so you never have to bug them again. That's how you actually go about doing the shipping. To find clients in the really early stages of your automation agency, join Maker School.

client acquisitiondiscordredditshipping automation