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#136 · Little known hack to sell ANY automation service

youtube ↗Sales

How would you pitch a relatively simple but broadly valuable AI template to anyone running a business?

Start by building rapport and making the prospect laugh, then ask why they agreed to the call and what problems they're facing. Discuss how your solution would work from an outside-in perspective, propose a reasonable solution, and provide social proof by referencing similar systems you've built for others. Follow with a demo flow to show the solution in action, then send a proposal outlining next steps, cost, and scope. This approach productizes your solution using a template as an MVP, and you can reuse it for any automation service. Encourage joining Maker School for assets and support.

sales pitchAI templaterapport building

Related answers

youtube ↗AI & Automation

Nick, I'm considering offering or selling AI to businesses. I want to start to some small businesses before aiming for bigger clients. How would you tackle this given they have different needs and situations or problems? Do you build a setup per business or do we build a set of services that could work like a general AI service? Also, for approach, direct messaging or in person.

Don't overthink the exact method—pick a few approaches and test them. Choose three different ways of reaching people, set a minimum daily outreach for each, and stick with it for a month or two (30‑60 days). See what works, then double down.

ai serviceoutreachtesting
youtube ↗AI & Automation

I have a crazy AI project and need some investment/guidance; can you hear my pitch?

Thanks, man. It's tough for me to make something like this worthwhile just based on an idea—nobody will take it seriously if it's just an idea. You should build an MVP first and then approach me with that. I feel you on this, and that'd be my recommendation. You can consider this my feedback on your AI project; if I'm missing context, build an MVP, send it to me via email, and I'll review it.

ai projectmvpguidance
youtube ↗AI & Automation

How do you develop AI‑based automation systems that businesses will actually pay for, and what process do you use to identify and build them?

Lead‑generation and client‑onboarding systems make up roughly 70% of my revenue, so I focus on those bottlenecks first. The flow is: generate leads, close the sale, onboard the client, fulfill the work, then retain the client with follow‑up. AI agents are getting better, but the real money comes from solving concrete bottlenecks, not fancy chatbots. My process is simple: look at an average business’s pipeline, identify the biggest bottleneck, and ask how you can do that step faster or better. I often reference the Theory of Constraints (see "The Goal" by Eli Goldratt) to frame this. Most bottlenecks are at the top of the funnel—lead generation—so start there. For each bottleneck, map what’s currently being done and brainstorm ways to automate or accelerate it. Specific tools help, but the core is understanding the pipeline and continuously removing constraints.

ai automationsystemslead generationprocess