Is cold calling worth it for a real estate niche, and what minimum should I aim for with one-time or monthly SaaS pricing?

#205 · real ways to actually make money with MCP in 2025

Is cold calling worth it for a real estate niche, and what minimum should I aim for with one-time or monthly SaaS pricing?

Yes, you can make cold calling worth it, but I don't really recommend it these days. It depends on the service—some industries rely on phone calls because their customers use the phone all day and don't check email. Here's a secret: if a sales rep spends 100 minutes on calls, they're actually talking to decision‑makers for only about 15 to 20 minutes, meaning their utilization is roughly 20% and 80% of their time is wasted. One easy improvement is to increase the pickup rate by rotating numbers and eliminating ring time. Think about it: finding a number, dialing, waiting for the ring, and connecting can take a lot of time—your actual conversation might be just 30 seconds while you spend 45 seconds just getting the call set up. Auto‑dialing and removing ring delays help, especially since many people simply don't pick up anymore. Cold calling is only profitable if you build that infrastructure; if you're just starting out, you lack that support, making it even harder. I've cold‑called many thousands of people—likely over 10,000—and have done door‑to‑door for even more. I'll stop here because I'm running out of time.

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youtube ↗Lead Generation

How many cold calls per day is a good number to get good at cold calling?

It really depends, but I just make as many calls as possible. A single agent with a decent dialer can handle roughly 300‑800 calls a day, and with a good setup you could even exceed 1,000. Most of the time, outbound cold‑calling is wasted because you spend minutes dialing, waiting for connections, leaving voicemails, and dealing with gatekeepers. With a power dialer you can call multiple prospects simultaneously and use algorithmic patterns to predict the best times to call, essentially eliminating dial‑time delays. You jump straight into the next call the moment you hang up, staying in a flow state and improving both volume and quality. If you’re willing to invest in a subscription, tools like Clearbit can provide higher‑quality leads and better deliverability, though they’re currently limited to single‑seat plans.

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youtube ↗Sales

If I’m forced to cold call instead of cold emailing, should I just repeat what I ask for via email and adapt it for calls? What’s your approach?

I’d basically reiterate the same ask you’d use in an email, just phrased for a phone conversation. My experience with cold calling (and even door‑to‑door) shows that you need to be efficient: I was making 50‑80 calls a day, getting five to eight meetings, with about a 60 % show‑up rate when I confirmed the appointments that morning. The conversion was roughly one meeting per 20 calls, not the ten‑to‑one rate you sometimes hear. Each call takes time—dialing, waiting for an answer or voicemail—so the effective number of real conversations is lower. The key is to keep the pitch concise, handle objections quickly, and understand that the success rate will be lower than with email, but the fundamentals of the ask stay the same.

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youtube ↗Cold Email

Do I consider cold calls good or effective?

No, not really. The math works out like this: you could call about 50 people in an hour and maybe have real conversations with 10 of them. If you spend that same hour setting up a cold‑email system, you can build infrastructure that lets you reach roughly 50,000 people. Comparing the two, 1 hour of calls reaches 50 people, while 1 hour of email outreach can reach 50,000. That’s a 1‑to‑1,000 ratio. In reality, emails are probably 50‑100 times less effective per contact than a call, meaning you need to send about 150‑times more emails to equal the effectiveness of a single call. Even so, per unit of time cold emailing ends up being roughly 20 times more effective than cold calling.

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youtube ↗Lead Generation

Is cold calling a bad lead acquisition method for agencies, or are other methods better?

Cold calling is a very direct way to reach people, but it's inefficient—you might spend only about 15 minutes of an hour on actual calls, with pickup rates around 3-6%. This means you often waste time on dialing, voicemails, and unanswered calls. I've made over 10,000 cold calls in my career and realized I could achieve the same outreach using Loom videos: record a video, send it, and it lands at the top of their inbox with no dial time, plus you can automate follow-ups. Loom saves time, lets you show visuals, and avoids the spam fatigue of phone calls. So instead of cold calling, just send Loom videos.

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