#208 · Using MCP to auto-generate agency deliverables in 2026
My services are not $100k/month; right now the retainer is $9,400/month. The core offering is AI and automation for growth—building systems that improve top‑of‑funnel revenue. This includes lead‑generation systems, cold email, speed‑to‑lead tactics, onboarding CRMs, automated emails after sales calls, CRM logging, voice recordings, etc. We’re scaling the agency toward that $100k/month mark.
The most suitable niches and products or services to build for clients that allow a monthly recurring relationship are those that can be delivered as ongoing systems. In a nutshell, focus on things like cold‑email systems, CRM management, or voice‑agent solutions—any service that you can justify a monthly retainer for. For example, with a cold‑email system you could send 10 000 leads a month, provide a 45‑minute strategy session, a monthly report, and end‑to‑end campaign management with nurturing, and charge around $3 270 per month plus $98 per lead. With CRM management you could offer 40 hours of new‑build work plus unlimited maintenance on old systems, plus Slack availability, and price it at roughly $4 000–$4 120 per month (assuming a $120 hourly rate and a 20 % discount). For voice‑agent services you could bundle a weekly strategy call, a weekly report, call‑analysis, and up to 100 hours of agent uptime, pricing it around $2 180 per month. These three retainer models aren’t the only ones, but they’re quick to set up and sell.
I’ve built a strong team and leveraged systems. I started as a solo‑entrepreneur, scaling up to about $120K on my own, then realized a one‑person model was unsustainable. I shifted to a hybrid approach: about 80% of my time on agency work and 20% on R&D, personal branding, and YouTube. By delegating video outlines, editing, and other tasks to a community manager and a virtual assistant, I’ve reduced the daily workload from 3‑4 hours to roughly one hour while still growing revenue across agency retainer work, referrals, and info products.
Congratulations on getting to $500 a month—that’s already a solid start. To reach $10K you can largely repeat what got you to $500, but focus on a narrower set of services and scale them. Identify the channel that brought you your first lead—whether it was a warm referral or a cold outreach—and double‑down on that. Then raise your prices and keep iterating: pick the tactic that works best, increase pricing, repeat the cycle until you max out the market for that service. When you hit a ceiling, invest the profits into marketing or product differentiation, then move on to the next offering. While there isn’t a one‑size‑fits‑all step‑by‑step, a practical first move is to lock down an outbound lead‑generation system—cold email, cold LinkedIn, or cold DMs. With $500 a month you could allocate about $100 to a cold‑email tool and start sending targeted messages. Aim for daily habits: send a handful of high‑quality outreach messages each day (for example five “gold” DMs), which can add up to over a thousand touches by the time you’re 17. Consistency and incremental price increases are the core of the growth loop.
You shouldn't focus on justifying a price; instead, build value first and then present the price after the value is clear. To determine your charge, calculate the current cost of the client's approach: both direct expense (e.g., replacing a human worker at $270/month) and opportunity cost (e.g., the value of their time spent on low-value tasks like FAQ handling, which could be $2,500/month). Add these to get a total cost of about $3,000/month, then price your service at around 30% of that, which yields roughly $1,000/month. I used those numbers to match your expectations, but I'd likely charge more. Regarding your setup, I cloud-host everything because it includes built-in one-click OOTH, is low-cost, easy, and straightforward, saving me from dealing with updates or maintenance issues.