Can you make a video on setting up an actual business on day one in 2025?
He says the specifics vary by location, but nobody has covered this topic yet and it’s an important step. He covers the full process in his “make money with make” course, where he walks through exactly how he sets up a business, including using incentives on registration platforms like Stripe Atlas to get coupons, discounts, and even have banks pay you. He notes that while it’s not a ton of money, it makes things much easier for beginners.
I’ve actually recorded a video that answers that exact question, and I’ve been publishing a new video on the topic every day for the past six days. Right now I’m focused on funnel‑building and trying to reach as many people as possible, so you’ll see a lot of repeated content. Think of it as me consolidating the most important points you need to know to be successful in this niche, rather than just shouting at you. Check out the recent videos for a step‑by‑step guide on launching an automation business as a solo agency owner.
If you're wondering whether to wait before registering a business, wait until you have a few clients and some money flowing—maybe through PayPal or Wise—once you've shown the business model works. To set up a US business, use a service like Stripe Atlas via Join Secret (which offers a discount). Stripe Atlas handles filing and registration for a Delaware C Corp, Wyoming LLC, etc., for about $250, giving you an EIN and other benefits. After that, Stripe Atlas partners with Mercury Bank; depositing $5k–$10k can earn you a $250–$500 bonus, effectively giving you a positive ROI on incorporation. With your Stripe account already set up via Atlas, you can quickly configure payments, deposit funds into Mercury, and benefit from its automated receipts, expense tracking, and integration with accounting platforms. This is the exact stack I'd use.
You could pick someone with no social proof and create a series or one video showing how to do everything. I'd rather find an ambitious entrepreneurial woman and have her earn the first $1,000. It would be inspiring and give us belief in the process. The downside is that making such a video takes a lot of time—about 10 hours to coach someone, handle calls, and overcome limiting beliefs—whereas a simple talking-head video on a topic I know well might take only half an hour. I could still do those, but they'd take 1 to 20 times longer than my usual talking-head videos.
To make a long story short, onboarding is just the process of getting somebody that just paid you acquainted and up and running with your business as quickly as possible so you can maximize the quality of the project you deliver. Lead generation is turning people from strangers who have never heard about you or your product into people interested in working with you—these are prospects. Whether or not you turn prospects into clients is a separate matter (that's sales). But lead generation is simply moving people from not knowing you to knowing you.