With new things coming up in AI every day, how do I stay stable running an AI business? What things will always be important, regardless of whatever new comes in?

#348 · 99% of people quit 2 weeks too early

With new things coming up in AI every day, how do I stay stable running an AI business? What things will always be important, regardless of whatever new comes in?

What will always be important, no matter how far we go with this stuff, is your ability to sell somebody on a vision, a dream, a product, a service, whatever it is. Technology getting easier and easier to build over the last 5 to 10 years has been a blessing, because you don't have to spend all your time staring at a computer dragging and dropping modules or working out complicated workflow diagrams in your head. Instead you can do the thing you've evolved for tens or hundreds of thousands of years to do: talk to other people and inspire them, which is essentially what I do on this YouTube channel. I've been preaching this for the better part of three or four years. The value of sales only goes up in proportion to the value of tech, and in a world where humanity is the scarce resource, humanity will be most valuable.

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Related answers

youtube ↗Mindset

I graduated in visual communications with skills in filmmaking, cinematography, graphic design, and AI video. I see all these trendy AI opportunities and feel left out. Should I start something in the AI world, and if so, what? Do I keep going into the creative field or pivot to something more profitable with a clear ROI? My goal is to reach 5K/month as fast as possible, then 10K, then scale to 30-50K, but I'm unemployed with a couple of freelance gigs in Turkey and feel paralyzed by all the AI advancements.

The reality is AI has not made anything new possible. It has just made old processes more profitable. And it is in the making of old processes more profitable that some things appear more possible. But I don't want you to feel confused — nothing here is fundamentally new. These are all market opportunities that are pre-existing and either growing slightly or shrinking slightly. The people that, as a rule in my life, have always made the most money are not the people that pick up every new shiny object, every new cool video gen tool, every cool new cinematography tool. The people in my life that have always made the most money are the people that just pick one thing, get really good at that one thing, and then milk it like a fat cow. So my recommendation: I understand it feels paralyzing because so much is happening so quickly. That is only going to increase. You best deal with it now, not in a year from now when we have 10x as many developments in a tenth of the time. Figure out a couple of things that you feel reasonably confident provide value to an end user. Learn them really, really well. Stick your head down in the sand. Turn off all social media platforms aside from maybe my daily updates channel. Then get really good at them and sell them.

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youtube ↗AI & Automation

What was the biggest lesson you learned in your hardest AI project on your AI journey?

The biggest lesson I learned is that the actual product or service you sell doesn’t matter much—AI automation is just a fulfillment mechanism. What really counts are the core business systems you build around it: lead handling, sales scripts, onboarding, admin, hiring, marketing, taxes, etc. Those pieces stay the same across industries; only the specific service you deliver changes. Once you have a solid business foundation, you can swap in any offering and still succeed. I’ve seen the same principles work when I sold videography, local SEO services, courses, and even events—so it’s less an ‘AI journey’ and more a general business journey.

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youtube ↗AI & Automation

How accurate do you think the AI 2027 paper will be, and how can entrepreneurs ensure they aren't replaced by advanced AI that anyone can use?

I didn't say the AI gold rush would die in a few months; it's a transformation of capital from payroll to cloud‑based machines, with money flowing to infrastructure providers like OpenAI. As a service provider, you can help implement that shift. Realistically, it will take years before it no longer makes sense to pursue this work. I have read the AI 2027 paper, and the reality is there's no guarantee entrepreneurs won't be replaced—machines can do knowledge work thousands of times faster and better, and that gap is widening. Nothing humans do is economically sacred; eventually AI could take over. In the midterm, focus on business skills that let you create value in this transition and get comfortable acting with uncertainty, because AI can't yet take real‑world action. Your ability to act is the edge you have.

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youtube ↗AI & Automation

Where do you see the online agency space in 10‑15 years, and will the traditional Facebook‑ads model or the new automation agency model last?

Most ad agencies I see hardly last a few years because the market is already shifting to performance‑based pricing in many niches. That’s why a lot of people are quick to sell shovels, mentorship and coaching instead of actually running agencies themselves. My take on the future is two‑fold. First, think of the industrial revolution: machines replaced seamstresses, created new roles, and boosted productivity. Likewise, new automation will render today’s agency models obsolete, but it will also open new opportunities for those who can adapt to emerging technologies. No model lasts forever; we’ll need to shift to whatever new tech or business models appear. Second, AI will eventually swallow up most of what agencies do. In the next 10‑15 years AI will be as good as—or better than—humans at design, copy, and many deliverables. If AI can generate art, copy, and strategy, the skill set we rely on today will become commoditized. So rather than tweaking the same thing slightly, we’ll need to find fundamentally different ways to add value, perhaps by focusing on uniquely human insight or by embracing an AI‑driven renaissance where we re‑evaluate our role in creating economic value.

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