I'm trying to get customers from YouTube for my jewelry brand agency but I'm getting no views or subscribers. What am I doing wrong?

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I'm trying to get customers from YouTube for my jewelry brand agency but I'm getting no views or subscribers. What am I doing wrong?

You know what? I think I'm just going to break out of the format for this one and walk through your situation. First, I wouldn’t try to monetize a brand that only has 12 YouTube subscribers—that low subscriber count will turn people off. The channel’s formatting issues, like the aspect ratio and MDashes, also make it look AI‑generated, so clean that up. Regarding the lack of views, you’re likely being shadow‑banned. When a channel is shadow‑banned, YouTube still recommends a few videos, but they’re placed lower in the sidebar, reducing reach dramatically. To overcome this, I’d create a new YouTube channel and start fresh, not reusing the same email. Test different content topics—pick a hot, trending subject or a new AI marketing tool, make several videos, and occasionally tie them back to jewelry brands. Improve thumbnails, post consistently, and consider showing your face rather than staying faceless. Run this experiment for about a week; you should see significantly more views. Then repurpose the successful content for a faster‑growing niche, and use your own picture to build credibility. This approach should help you break out of the shadow‑ban and grow your audience.

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Can you give an update on building a similar funnel?

I won’t say it’s going the best—it’s not—but it’s going okay. The reason is that I’m spoiled by the success I’ve had with my other Instagram channel. Across my five YouTube channels I’ve got about 18,300 views, while across the five Instagram channels I’ve only got around 2,254 views, so YouTube is performing disproportionately better. A couple of reasons: we had some issues the first day and some accounts got blocked, possibly because of the way it was set up; also, the hashtags look the same and come across as spammy. There are minor optimizations we could make, like improving thumbnails. The most important thing for me right now is to just get going and see a full month of results before I try to make any decision. Tentatively, 18,300 views in 9 days is nice, but when you consider that’s spread over 5 × 9 ≈ 45 posts, that works out to about 400 views per post—not really the best. And even though we’re posting more and more, the view count per post stays about the same, which suggests we’re not actually reaching a new audience. I’m going to think long and hard about how I might be able to do that better—I’m not exactly sure what that might look like, but hopefully that makes sense. If you have any ideas, let me know; I’m happy to discuss them.

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youtube ↗Marketing

Do you have any tips for improving my YouTube channel growth? I’m stuck at 250 followers.

Focus on becoming exceptionally good at a skill and leverage that credibility on YouTube, but don’t let the channel become an emotional crutch. Treat content as a lever: build runway, produce consistently, and don’t expect immediate ROI. Aim for sustainable output rather than perfection. Improve thumbnails and packaging, and make sure key links are placed above the fold to boost conversions. The goal is to find content‑market fit, not just packaging‑market fit, and iterate based on real‑world feedback.

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youtube ↗Marketing

Does focusing on boring, consistent execution resonate with you as the real advice for success?

I agree that focusing on boring, consistent execution is the real advice for success — hitting the daily Grand means even the worst your campaign will ever perform is still fine. Chase is right that shorts viewers convert differently than long‑form viewers and the monetization potential of shorts is much lower; for someone whose launches are long‑form, pushing shorts audiences to a long‑form channel doesn’t make sense. Instead, it’s better to keep the two audiences separate. My plan is to not send shorts viewers to YouTube but to funnel them to my Instagram, which is slightly longer than pure shorts and where I share AI news. From Instagram I’ll move those viewers to a bite‑sized newsletter, and the newsletter will feed my paid products. I’ll take all of my rainbow‑channel content — five channels across a couple of platforms — and funnel them to Instagram, then to the newsletter, and finally to my paid offerings, with cross‑promotions between Instagram and YouTube but the primary call‑to‑action pointing to the newsletter. My YouTube channel and other content will also feed the newsletter, and the rainbow funnel should convert viewers into paid customers. Point okay one more from from sarcasm.

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youtube ↗Marketing

Do you have any tactical advice for growing an audience and finding the right topics?

I'm about to publish a video on my main channel covering this topic. I can see you're just starting with about five videos, experimenting with thumbnail templates and using AI for images—pretty accurate. Keep doing what you're doing; if you scaled up to 100 videos or 25 times your current output, you'd easily surpass 3,000 subscribers. I'll soon release a video detailing exactly how I approach this in the automation agency space, because lots of people want to replicate my growth. I've noticed channels copying my Instagram content outright, so I might as well share my secret sauce and monetize it.

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