As someone who is making a lead generation system for real estate agents, how would I productize this without guaranteeing 50 qualified leads a month, since I'm not certain of that?

#48 · I Tried Every Lead Gen Approach So You Don't Have To

As someone who is making a lead generation system for real estate agents, how would I productize this without guaranteeing 50 qualified leads a month, since I'm not certain of that?

You need to get a few leads booked in your calendar using an outbound lead generation system yourself, because if you don't believe in what you're selling, you won't be able to sell it. Believe in the system. The great part is you can bootstrap the system by building it for yourself first, learning how it works, and then using that same system to acquire clients. It's essentially a system that builds itself. If you don't want to claim 50 qualified leads guaranteed a month—because that's a lot and you're not certain—you might start with a lower number, like 10. If you don't really believe this, get yourself some qualified leads first by watching my copywriting videos until you do believe it. Also, you don't need as high a bar for belief as you probably think. The benefit of a guarantee is that even if you don't deliver what you promise, the downside for the client is basically zero, since you just refund their money or they don't pay, depending on how you've structured it.

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We built a tool that reconnects an agency's cold CRM leads but have no proof yet. How should we land the first three to five clients and what offer would make them say yes?

You should guarantee revenue. Do whatever it takes to get people on a call where you can explain the product. Remember, you’re not selling the tool itself but the outcome it delivers—revenue. A guarantee can be framed as: I will generate X amount of revenue for you within Y time, or I’ll give your money back. Focus on getting as many qualified calls as possible, then qualify prospects on the call to ensure you can deliver the promised results. For example, it’s easy to generate an additional $10,000 in revenue for a business that already makes $100,000 a month by identifying and fixing a few blind spots, which can boost total revenue by about 10%.

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Would you promise meetings booked for your AI lead generation or outreach system, and how should I position that guarantee given I have a case study for leads? Also, how would I write cold‑email copy when selling business coaching to medium‑sized owners?

You should absolutely guarantee meetings because guarantees align your incentives with the client’s and remove most of the downside. If you screw up you only lose time, but you gain experience and the client still sees value. For example, guarantee 20 sales appointments in 60 days. If you hit the target, the client is happy and you get paid, building a strong relationship for future work. If you deliver between 0 and 20 appointments, the client still gets some results, you may not get paid, but you leave a positive impression because you provided value for free. The worst case—zero appointments—is statistically unlikely; with a uniform distribution across 0‑20 there’s only a small chance of getting nothing. In practice, if you’re competent and consistent, the odds of hitting the guarantee are well over 50 %. That means, on average, you’ll earn roughly half of your fee per client (e.g., a $2,500 fee yields about $1,250 on average). Even when you fall short, you gain learning and goodwill. The key is to set a realistic guarantee, back it with a solid case study, and understand that the guarantee pushes you to deliver and helps you learn faster.

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youtube ↗Cold Email

How should I get leads with almost no budget? How should I cold DM and email them without social proof? Should I build it as an agentic automation or a simple N8N‑style workflow?

You can generate leads on almost no budget using the Appify scraper—it’s about as cheap as it gets. If you try to go cheaper, you’ll trade off a lot of time. You could even resort to low‑tech methods like handing out flyers, but that’s far less efficient. The realistic approach is to manually compile lists on X, Instagram, Reddit, etc., then cold‑DM or email them. Ideally you’d have some social proof, but if you don’t, you can create it by showcasing marketing results: prove you can consistently book, say, ten meetings a week. Once you’ve demonstrated that, you can sell the service itself—offer to install the lead‑generation system in a client’s business and manage it for free until you hit a target, or guarantee a set number of meetings per week and only get paid if you deliver. This way you monetize your ability to book meetings rather than a product. The workflow can stay manual; you don’t need a complex automation at this stage.

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Can you give a custom lead generation plan for a $750–$800 monthly budget?

Join Maker School and use the provided templates, along with solid automations and sales skills. It’s tough to guarantee a specific number of meetings, but there’s a 90‑day guarantee—so you can join and see for yourself. Spending $750–$800 per month on lead generation puts you at the high end of the scale; most people spend around $300–$400 a month because they don’t buy all the top plans or send every upward proposal. If you learn quickly, iterate on feedback, stay consistent and committed, and put that money to good use without wasting it, you can get tons of meetings and likely land your first three or four clients in the first month. Cost per acquisition can be low—around $100 to land your first client, with subsequent clients costing a bit less. Okay, I’ll leave it there with the Q&A because I have a couple minutes before I go grocery shopping.

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