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#243 · good offers make you 3x more money (how to create one)

youtube ↗Lead Generation

How can you scrape leads in relationship‑based industries like construction and agriculture that lack an online presence?

I don't actually work with in‑person industries, so I can't scrape them. You can't scrape leads that don't have an online presence to begin with. So you need to pick industries that already have an online footprint. Construction and agriculture do have some online presence, but it's far less than digital agencies. That said, there are benefits: you can pitch cold, find an inroad through a few local specialists, and then build relationship‑, affiliate‑, or referral‑based campaigns with them, which can give you access to a much wider market. I've done a fair amount of this.

lead generationconstructionagriculture

Related answers

youtube ↗Niches

How do you identify the best niches to provide solutions for?

I look for digital niches—those that are entirely online or do most of their business online—because lead sourcing is easy and they're usually technically minded enough to understand your solution's value without being so technical they could build it themselves. I also target high‑ticket industries where you can charge a lot, like a managed service provider billing $1,500 per month on a one‑year minimum term ($18,000 ACV). Landing one client justifies several months of your expenses. Finally, I avoid heavily regulated fields like healthcare, legal, or finance because they require data anonymization and compliance work I don't want to handle.

niche selectiondigital nicheshigh ticketlow compliance
youtube ↗Lead Generation

How can I scrape leads for real estate to use in a B2C outreach system?

He explains that if you're targeting real estate agents (B2C), you rarely go B2C; usually you work B2B. For B2B, scrape property developers or companies that do multifamily home acquisition, then sell them your property‑scraping service and deliver the data via a dashboard. If you truly need B2C leads for agents, consider a speed‑to‑lead system: as soon as an agent shows interest, immediately SMS or call them to set up a meeting. He also notes that the only reliable way to get this data is to scrape property developers and sell the service to them, or use a speed‑to‑lead approach for agents.

real estatelead scrapingb2c
youtube ↗Cold Email

How should I get leads with almost no budget? How should I cold DM and email them without social proof? Should I build it as an agentic automation or a simple N8N‑style workflow?

You can generate leads on almost no budget using the Appify scraper—it’s about as cheap as it gets. If you try to go cheaper, you’ll trade off a lot of time. You could even resort to low‑tech methods like handing out flyers, but that’s far less efficient. The realistic approach is to manually compile lists on X, Instagram, Reddit, etc., then cold‑DM or email them. Ideally you’d have some social proof, but if you don’t, you can create it by showcasing marketing results: prove you can consistently book, say, ten meetings a week. Once you’ve demonstrated that, you can sell the service itself—offer to install the lead‑generation system in a client’s business and manage it for free until you hit a target, or guarantee a set number of meetings per week and only get paid if you deliver. This way you monetize your ability to book meetings rather than a product. The workflow can stay manual; you don’t need a complex automation at this stage.

no budgetcold dmsocial proof
youtube ↗Lead Generation

What strategies can I use to integrate my automation services with local small‑to‑medium‑sized businesses via cold DMs?

Nick advises Jake to stick with packaged automation services rather than moving to custom projects, because custom work suffers from scope bloat and inefficiencies. He suggests leveraging Jake’s existing mortgage‑originator network: compile a list of all B2B clients and leads from that work, plus any other network connections. In a spreadsheet, put clients in column A, ways you could help them in column B, systems you could build or sell in column C, and pitch price in column D. Then warm‑pitch each contact by referencing your automation work and asking if they know anyone who might need it. Start with existing clients and leads, then expand to your wider network for referrals. This approach uses your proven problem‑solver reputation, making outreach far more effective than cold outreach. After exhausting warm contacts, you can still add a scalable outbound mechanism (e.g., B2B cold email) to reach strangers, but the warm path is the fastest route to revenue.

cold dmlocal smbautomationwarm outreach