#23 · The Simplest Way to Build an AI Version of Someone

youtube ↗AI & Automation

Is it possible with current technology to build an AI version of someone like Alex Hormozi using data from his YouTube channel, books, etc., and a chatbot to talk to that AI version? Is there a straightforward way to build the database for that?

I haven't done it because I find there's very little business utility—these tools tend to work only about 80% of the time and the response quality is pretty poor, so most of this functionality is below the level where businesses would pay for it. My channel is all about businesses, strategies, and systems that businesses will actually pay money for. That said, I could definitely show the simplest, straightforward way to get up and running with this on your own, whether you want it as a hobby project or see an opportunity to monetize it. Here’s how retrieval‑augmented generation works: you feed a bunch of text into a database; the database indexes the text—turning it into numbers, essentially a high‑dimensional vector representation. When you ask a question, the system searches that database for snippets of text similar to your query (like Googling over your own data), retrieves those matches, and inserts them into the prompt for a large language model. The model then answers based on both the retrieved data and its own built‑in intelligence. To illustrate, I drew a quick diagram: RAG stands for retrieval‑augmented generation. Retrieval is just Googling over your own dataset—user inputs a query, the query searches the database, we find however many matches we want, we insert those matches into the LLM’s prompt, and the LLM answers the question. There are many ways to implement this, but the simplest way I’ll cover is using the OpenAI Assistants playground. In the playground you define the assistant’s instructions, then under Tools you enable File Search, upload a text file (I used one of my blog posts, stripped of formatting), and the system automatically creates a vector store and handles the embedding and retrieval for you. As a demo, I asked the assistant, “What are three components to a great high‑ROI automation?” It returned: a clear deliverable, it solves a hot‑button pain point, and you can template most of it. I also showed how to define a “pressing problem” as anything that impacts your ability to generate revenue, and the assistant gave a relevant answer. The result is your own RAG‑enabled chatbot. There are various services—like Chatbase, Botpress, or others—that let you run assistants through their back ends, or they may have their own RAG implementations to charge you for. You can embed this onto your website or service in many ways. I don’t sell it to businesses because I don’t find it very valuable for them, but chatbots are growing in popularity and functionality, so there’s definitely potential there. Hopefully that answers your question—thanks for asking it!

airagchatbotalex hormozi

Related answers

youtube ↗AI & Automation

What is the elegant way to build a proper knowledge base?

It depends on your purpose – you don’t need a knowledge base for everything, but it’s useful for letting an AI answer business‑specific questions that would otherwise require a database query. For example, I would feed all publicly available information about me, my company (Left Click Software), and our major case studies into the system. I’d host the chatbot on a platform like Botpress or NLU and connect it directly to Claude via API. The system prompt would contain a simple template with a few conversation routes to keep answers constrained. All the data would be embedded in a vector store such as Pinecone, and Claude would query Pinecone for the top five to ten matches before responding. This is standard RAG: each incoming message triggers the system prompt, a Pinecone similarity search, injection of the results into the prompt, and then the answer. The key is to be specific – you can’t feed everything – and to consider security, since exposing internal data through a public model can leak sensitive information.

knowledge baseragai
youtube ↗Sales

How do I communicate AI's value to businesses beyond just time and money savings?

Yeah, it's probably your ability to verbalize that—your skill at explaining AI's value is what's lacking. These systems save time and money, but you can't just tell that to somebody; you need to first understand their specific problem, paraphrase it in your own words to show you get it, then expand on how that problem costs them time and money. After that, you present your system as a solution, estimating ROI based on past clients, maybe mentioning a big‑name client you built it for, and ask if it matches what they were looking for. Then you give a brief demo, showing what you can tweak. In doing so, you show how AI saves them time or money, rather than just stating it. Everybody knows AI helps, but you demonstrate it for their specific case. Automation means reducing labor cost; you show how to achieve that for their problem. You also mentioned your most profitable system is your cold outreach system. To break it down: there's a manual way and an automatic way. Manual: go to Apollo.com, create a search URL (e.g., for creative agencies), copy it, go to appi.com, type Apollo, pick the popular scraper ($120 per thousand leads), paste the URL, pay per thousand leads—you get output with names, emails, etc., export as CSV, feed into AI (using Make.com or Nad), generate personalized icebreakers via a message model, format as JSON, then upload to Instantly.ai or Smartlead. You handle copywriting yourself. The automatic way: set up a Google Drive watch folder with webhooks; when a lead sheet is uploaded, it triggers the same process automatically—scraping leads via Appify, adding them to Instantly in an automatic campaign, managing everything behind the scenes. This lets you incorporate multiple lead sources (conferences, Apollo, Zoom Info, LinkedIn, VA‑assembled leads). You also added lead nurturing: an autoresponder that replies instantly to instant‑email responses (e.g., between 6 pm and 7 am), giving the perception of attentiveness and buying time, which boosts response rates.

value communicationsales processcold outreachlead nurturing
youtube ↗AI & Automation

Thanks for answering my question about chatbots. I haven't focused on chatbots because they're not that good and most businesses prefer a humanlike chatbot or none at all. I agree the AI space is changing; could you make a video on building a humanlike chatbot that handles FAQs, appointment setting, etc.?

Thanks for the request—I'd love to make a video on building a humanlike chatbot. Right now, the value of an AI assistant feels small because I can do tasks like scheduling appointments myself in just a few seconds, whereas earlier it would have taken much more day-to-day effort. The question is when the speed gap becomes so tiny that it's worth using an AI, or when the value becomes so high that I'd need an AI secretary. For me, it doesn't make much sense yet because I type extremely fast—about 186 words per minute—thanks to years of RuneScape grinding where I had to type the same thing repeatedly without copy‑paste. I'm also very fluid with computers and know hotkeys, so doing things myself is often faster than telling an AI to do them, especially given the current lag and the few words needed to prompt the model. That said, the landscape is changing: soon we'll be able to chain actions, so a single prompt could trigger dozens of steps like looking up flights, comparing costs, and booking them via APIs. We're approaching that point, but the models aren't there yet, which is why I've held back on chatbot videos. I will definitely build a humanlike chatbot for tasks like this in the future. A community member, Mehmud from Maker School, already sells Vapy chatbots and showed how powerful simple prompts can be, so a Vapy‑focused video might be worthwhile as well.

chatbotaivapyhumanlike
youtube ↗AI & Automation

As a content creator offering repurposing and scheduling services, what pain points could automation solve for me?

The biggest pain point is content ideas. AI can help by researching what others are doing, finding unique angles, and creating a summary bot that compiles summaries into a Google Sheet, saving you daily research. It can also generate titles based on high‑performing templates, though you should still add your own human touch because titles and thumbnails are the highest‑leverage elements for virality. Another major pain point is repurposing. Repurposing long‑form content into short‑form, text, and distributing across platforms is valuable, especially when you take content from creators in adjacent niches — like video editors or personal trainers — who use AI terms. By scraping their reels, you get domain‑specific experts recommending AI tools, letting you create content that funnels their audience into your automation niche. Finally, AI can help generate outlines for content using deep research, allowing you to produce large amounts of content quickly.

content ideasrepurposingai outlinesautomation