Should I target real estate agents as my niche, given my social proof from scaling a $1M property portfolio in two weeks?
Generally speaking, a good niche requires three things: you must be good at it, it must pay well and be accessible, and you must have some social proof in it. As a beginner, you likely aren't good at it yet, but you can still achieve two of the three—typically, it pays well and is accessible. Therefore, you should sell to people who are typically digital, because digital offers higher margins and avoids logistics, delivery, inventory, rent, etc. It's also easier to scrape leads digitally. Additionally, you need social proof: being able to say you've done something impressive in the industry builds trust and differentiates you from countless others reaching out. Whether real estate agents pay well depends on the specific submarket; for example, luxury real estate agents in LA or Beverly Hills can earn over $75 million annually and could pay well for services. However, targeting every small real estate agent likely won't be lucrative. Hopefully that makes sense.