Do you teach email list reactivation in Maker School, and can you recommend YouTube videos on it?

#200 · The New Path In 2026: Agency to Automated Service to SaaS

Do you teach email list reactivation in Maker School, and can you recommend YouTube videos on it?

Email list reactivation is important. While many focus on outbound personalization, you can also use inbound personalization—for example, addressing subscribers by name and referencing their recent activity to boost click-through rates. You need data on what subscribers are doing, such as questionnaire responses, to personalize effectively. Another approach is client reactivation: if you have existing clients who have already seen a return on working with you, you can upsell or cross-sell additional services. This is a simple automation: pull records from your CRM, personalize them, and pitch through your system.

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Related answers

youtube ↗Lead Generation

Should I focus on getting clients first and learn skills later, or build skills and automations before acquiring clients? What to do while warming up cold emails?

To be fair, we cover all this in Maker School, but I'll still dangle the carrot. There are other lead generation mechanisms you can use while warming up emails. Upwork is big—apply the same approach I recommend there: record customized Loom videos and send them via cold DMs instead. Find creators, influencers, or people doing work you think you can help with, record a video solving their problem, and send it across their social media platforms. There's a lot you can do here, but I wouldn't just wait 2 to 4 weeks; you could send many customized DMs in that time, and many would likely respond.

lead generationupworkloom videoscold dms

youtube ↗AI & Automation

What's the point of learning automation when I can position myself with someone able to sell even low ticket?

I’m not saying you can’t use automation – you can, but if you’re underage you can’t sign up for Upwork. For people in that situation I recommend treating the platform like a straightforward sales funnel: you don’t need to master every sales skill, you just pitch why you’re the better pick among thousands of freelancers. Talk to the client, explain how you can solve their problem, and close the deal. If you can’t use Upwork, replicate the same approach by sending custom video DMs that solve a specific problem, distributing them via Instagram, LinkedIn, Twitter, or email. Search for “Loom outreach” or “video outreach” to see detailed tutorials I’ve made, and check out the Maker School community for a step‑by‑step guide.

automationupworkvideo outreach

youtube ↗Marketing

How do you use Instagram to affect your business or YouTube channels, and how do you build huge email lists from comments?

I recently hired someone to handle my newsletter. We’re building a big email sequence; I already have about 30,000 subscribers. The plan is to monetize the list, use it for outreach, and keep the audience engaged through regular newsletters.

instagramlist buildingnewsletter

youtube ↗Lead Generation

How do I find bulk YouTube creators with emails for outreach to sell content ideas/training video systems?

To find thousands of YouTube creators with emails, start by searching YouTube for a relevant keyword (e.g., 'automation'). Filter the results by view count—say, only channels with 100K+ views. Grab the channels from those videos, then feed those channel lists into an email scraper (such as Apify/Ampify) to pull out the associated email addresses. Those emails can then be loaded into your outreach platform (like Instantly) for your campaign selling content ideas or training video systems.

youtubelead generationemail outreachzapify