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#196 · I'm Buying A $5M Business

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If I give away a lead magnet for free, how can I still make money from it?

The cost to you is mainly time, not money. Trade that time for a result, then use the result to earn money. As a beginner, get in front of prospects, deliver massive value, and solve a problem. Once you’ve provided that free value, pitch an upfront fee or a setup fee instead of relying solely on performance‑based rev‑share. This gives you cash flow early while you continue to build performance‑based revenue as your sales skills improve.

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Should I offer free services to a business as a test run to prove value and gain paying customers?

Don’t give free work to prospects; instead, do the work for your own business. Build a lead‑generation system for yourself, then use that as a case study to demonstrate your ability to get leads. For example, create a system that books meetings for your own company and show prospects the results. This saves time and proves credibility without devaluing your service.

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How do you get leads and sell automations on a low budget?

It sounds like you've already developed the get-up-and-go and gumption needed to succeed in any business. The door-to-door skill isn't just about delivering a 30-second pitch or setting meetings; it's an existential skill where you go into a place where you're not welcome objectively and simply make a claim. It's very much like a hunter—think of you hunting a gazelle. It's a great skill to have, and you likely already have the 80/20 principle in place. To do it on a low budget, you exchange time for money. Instead of using a simple lead enrichment platform that could get the job done in 10 minutes, you might choose a cheaper option and spend three hours to achieve the same result. You've traded some of your time for money, but you've still accomplished the task. You can bootstrap by delivering initial results with a harder upfront time investment until you have a little money, then exchange that time for money again, and use the additional time to fulfill new client projects and improve your marketing. In short, you just need to trade some of your time for money.

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Can you give a custom lead generation plan for a $750–$800 monthly budget?

Join Maker School and use the provided templates, along with solid automations and sales skills. It’s tough to guarantee a specific number of meetings, but there’s a 90‑day guarantee—so you can join and see for yourself. Spending $750–$800 per month on lead generation puts you at the high end of the scale; most people spend around $300–$400 a month because they don’t buy all the top plans or send every upward proposal. If you learn quickly, iterate on feedback, stay consistent and committed, and put that money to good use without wasting it, you can get tons of meetings and likely land your first three or four clients in the first month. Cost per acquisition can be low—around $100 to land your first client, with subsequent clients costing a bit less. Okay, I’ll leave it there with the Q&A because I have a couple minutes before I go grocery shopping.

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